1. Core submission document template Marketing Excellence Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 2/F, Connaught Harbourfront House, Connaught Road West, Sheung Wan, Hong Kong Tel: Fax:

2. Please paste your client organisation/brand logo here
Entry Details
Please paste your client organisation/brand logo here
Please provide the following information:
1. Entry Category
2. Name of Campaign
3. Name of Client Organisation
4. Name of Brand
5. Name of Agency

3. (optional but strongly recommended)
Entry Video
Please paste ONE entry video link (if any). Maximum length of video is 3 minutes.
(optional but strongly recommended)

4. Challenge Campaign Start Date: Campaign End Date: Target Audience:
(10%) Max. 1 slide
Mandatory information to submit: start/end date, target audience, key objectives, key competitors and budget
Reminder: Eligibility period - 31 August 2015 to 1 September 2016.
Challenge
Campaign Start Date:
Campaign End Date:
Target Audience:
Budget (HKD):
Key Objectives:
Market Challenge:

5. Strategy (30%) Max. 3 slides (visuals included) - 1/3
The judges will be looking for: description of the campaign/project/work, the
core insight or idea the work was built on, an outline of your creative and media
strategy and how these were developed to be both distinctive and impactful.
Visual presentation is highly preferred.
Strategy

6. Strategy (30%) Max. 3 slides (visuals included) - 2/3
The judges will be looking for: description of the campaign/project/work, the
core insight or idea the work was built on, an outline of your creative and media
strategy and how these were developed to be both distinctive and impactful.
Visual presentation is highly preferred.
Strategy

7. Strategy (30%) Max. 3 slides (visuals included)- 3/3
The judges will be looking for: description of the campaign/project/work, the
core insight or idea the work was built on, an outline of your creative and media
strategy and how these were developed to be both distinctive and impactful.
Visual presentation is highly preferred.
Strategy

8. Execution (30%) Max. 3 slides (visuals included)- - 1/3
The judges will be looking for: an overview of how your creative and media
thinking was implemented, the different tactics/elements used within the
campaign/project and the roles of these different tactics/elements.
Visual presentation is highly preferred.
Execution

9. Execution (30%) Max. 3 slides (visuals included)- 2/3
The judges will be looking for: an overview of how your creative and media
thinking was implemented, the different tactics/elements used within the
campaign/project and the roles of these different tactics/elements
Visual presentation is highly preferred.
Execution

10. Execution (30%) Max. 3 slides (visuals included)- 3/3
The judges will be looking for: an overview of how your creative and media
thinking was implemented, the different tactics/elements used within the
campaign/project and the roles of these different tactics/elements.
Visual presentation is highly preferred.
Execution

11. Result (30%) Max. 2 slides (visuals included)– 1/2
The judges will be looking for: what was the outcome? clear evidence/ metrics demonstrating the performance and how did it deliver to your challenge
Result

12. Result (30%) Max. 2 slides (visuals included) – 2/2
The judges will be looking for: what was the outcome? clear evidence/ metrics demonstrating the performance and how did it deliver to your challenge
Result