1. Genre Research

2. new-wave/synth/easy- listening Late-80 50/60/bubblegum? trip-hop
genres
POP
Pop/rock teen
Diva
new-wave/synth/easy- listening
Late-80 50/60/bubblegum? trip-hop
Euro-pop
Dance
Jazzie/classical-influenced
ROCK
Rock & roll
Classic/hard
Punk
Alternative
Indie
Grunge
Brit-pop
Nu-metal/rapcore
Progressive/psychodelic
Soft/pop
Industrial/new-wave

3. Nu?(neo, electro, minimal)
GENRES
HOUSE
Chicago/soul
Deep
French
Disco
Funk
Electrohouse
Anthem/stadium/hard
Acid
TRANCE
Classic/acid
Anthem/epic
Progressive
Dutch/uplifting
Lame? (Ibiza, dream, pop)
Goa/psy
German/tech
Hard
Nu?(neo, electro, minimal)
D’N’B
Jungle
D'N'B
X-step (2, dark, tech, etc)
Jump-up/rapping
FOLK
Country
Reggae
Latin
Italian-disco-polo
Folk
World music

4. THEORISTS
SVEN E CARLSSON Sven E Carlsson's theory is that binary oppositions drive the narration of the music video forward, e.g. black and white theme. Also that there are two main types of music video; performance and conceptual. Performance clips where the video mainly shows an artist (or artists) singing and/or dancing. Conceptual clips are where something else is shown during the song's duration which may have symbolism or an artistic meaning. spot.co.uk/2012/09/sven-e- carlsson-theories.html
DEBORAH HOLDSTEIN
MICHAEL SHORE
Michael Shore concludes that music video are recycled styles that contains an information overload and therefore contains views of adolescent male fantasies.
Most videos contain elements of speed, power, girls and wealth. All this conveys into soft-core pornography with clichéd imagery.

5. Some typical conventions of pop music videos are: Prevalent star image
My genre
The song I have chosen to do is a pop song: You’re Such A by Hailee Steinfeld, an American artist.
Some typical conventions of pop music videos are:
Prevalent star image
Sexualisation of characters (especially female) to attract the male gaze
Dancing to the music
Happy and upbeat to match the music usually
Stylish props and costumes
Product placement
Often set at parties
Dramatic make up
Technology is utilised to add special effects and animated features over the top of the video

6. What others say conventions are