1. Using Color in Publications
COMPANY PUBLICATIONS
Using Color in Publications

2. Communicating with Color
Color in a publication can:
Elicit feelings
Emphasize important text
Attract attention
Choose one or two colors
Use “spot color” by using color only in specific areas

3. Printing the Publication
Print all copies on a color printer
Print on a color printer and duplicate with a color photocopier
Print on colored paper
Print on specialty paper

4. Color Terminology Balance: Amount of light and dark in a picture
Color wheel: Device used to illustrate color relationships
Contrast: Amount of gray in a color
Gradient: Gradual varying of color
Hue: Variation of a color, such as green-blue

5. Color Terminology Pixel: Each dot in a picture or graphic
Resolution: The number of dots that make up an image on a screen or printer
Reverse: Black background on white foreground or white type against a colored background
Saturation: Purity of a color