1. International Business Management
Textile Industry Group 2
Devan Ficklin
Sachin Oza
Zhuangle
Baisha S

2. Case Study Alibaba
Critically analyze the factor that led to Alibaba sustaining ist leadership position in the Chinese e-commerce market
Dicuss the rational behind Ma establishing Taobao.com What are the factors that led to Taobaos success as compared to eBay in the Chinese online auctions market? With Baidu´s entry into the e-commerce market, discuss the challenges that Alibaba faces with regard to sustain its position in the growing e-commerce market in China.
Critically examine Alibaba´s business model. Do you think it is sustainable? After having captured the Chinese e-commerce market what steps should Alibaba take to expand globally?

3. Textile Chain
POLO
Gucci Group
Lenzing Group
Dystar Group

4. Reasons for going International
Increase sales.
Improve profits.
Short-term security.
Exclusivity
Economies of scale.
Resources(Cost savings)
To build brand image

5. Environmental Assessment
·Economic
·legal
·Industry analysis

6. Economic world economic growth 2.5% textile consumption 2.1%
Impact of economic growth on textile consumption.
world economic growth % textile consumption %
GNP % and 1.5% textile consumption % and 0.2%
GNP % and 0.5% textile consumption % and 4.3%.

7. Economic (Assuming no change in the percentage trading margins.)
Impact of man-made fibre price on the retail price (clothes).
Man-made fibre prices % 
retail price %,
Man-made fibre prices % 
retail price
(Assuming no change in the percentage trading margins.)

8. Legal
Products
The main types of legislation affecting the textile and clothing supply chain are:
-Chemical control legislation e.g. REACh
-Pollution control legislation e.g. IPPC
-Consumer product safety legislation e.g. CPSIA

9. Legal
Labels
The most commonly encountered labels or standards in the textile and clothing field from a chemical/environmental stand point are:
- Oeko-Tex® Standard 100
- EU Ecolabel
- Global Organic Textile Standard (GOTS)
- Bluesign

10. Industry analysis
Textile industry is a maturing industry in developed countries, and is still growing in developing countries.

11. Industry analysis
Final consumption, although also mill consumption as the net trade balance is zero as stock changes are not taken into account in the forecast, although they have been, where known, in the data from 1970–2010.
Notes: Other fibres, for example jute, silk, sisal etc. are excluded

12. Chemical Fiber Production by Region
Industry analysis
Chemical Fiber Production by Region
Source: Fiber Economics Bureau.
Note: Synthetic fiber does not include olefin fiber.

13. Worldwide Production of Chemical Fiber
Industry analysis
Worldwide Production of Chemical Fiber
Source: Fiber Economics Bureau.
Note: Jute is included in Linen. Synthetic fibers and Cellulosic fibers are production, while natural fibers are consumption.
*Demands for linen fibers are not included in a total of after 2006 for not availble.

14. Industry analysis The Global Fiber Market
Experts do not expect cotton production in the coming years to be raised to the same extent as in the past, due to the limited availability of arable land.
Moreover, China has already announced a 10% reduction in the land dedicated to cotton cultivation for 2012.
Wool production stagnated at an annual production estimated at about one million tons.

15. Industry analysis
The Global Fiber Market

16. Introduction Gucci
Gucci is an Italian company founded in Florence in 1921
Considered one of the most recognized fashion brands in the world
Gucci is known for its high-quality leather products
Gucci accelerated internationalization in 1989 and targeted
Young generation and Asian Pacific Regions
Presently, Gucci is operating more than 400 stores worldwide

17. Product overview

18. Introduction Ralph Lauren
Polo was founded in 1967 by American entreprenuer Ralph Lauren
Polo is known for its high quality and fashionable products.
Polo promotes a strictly American image and lifestyle
The company opened its first international store in London in 1979

19. Product overview

20. Operation of Gucci & Ralph Lauren
Both companies directly operates stores in major markets throughout the world and wholesales products through franchise stores, duty free boutiques and leading department and specialty stores.

21. Environmental Trends
Gucci

22. Environmental Trends

23. Strategies Gucci & Ralph Lauren
Research and Development
invest its resources in research and development
market research
customers think
R&D within the organisation
Promotion of its Business Actives
promotion activities
Growing business opertunities in countrys like
Japan, Asia Pacific and others
Learning from each other and Market Research
Comparing the Market with other competitors what are they doing what can Gucci do to improve
Comparing the organization structures
Gucci

24. Strategies Gucci & Ralph Lauren
Research and Development
Research and Development is needed for Polo to remain competitive in the market.
Emphasis should be placed on keeping up with the latest fashion trends.
Promotion of Business Activities
Continue to grow an online presence.
Continue to expand in emerging markets, specifically eastern Asia.
Learning from each other and market research
Find what competitors are doing well and do it better.
Create innovative products based on the current and future fashion trends
Polo

25. Strategies Gucci & Ralph Lauren
Expanding our international presence, principally in Asia and Europe;
Extending our direct-to-customer reach via Gucci and Ralph Lauren stores and e-commerce;
Innovating and expanding new and emerging merchandise categories, particularly accessories;
Investing in infrastructure to support our growing global reach;
Developing our global talent pool.

26. Customer The Target Customer of Gucci are following Middle aged
High income
High status
Businessmen/-women
Customers from regions like
Europe, Asian Pacific, America
Ages
Career orienated people