1. Major Player in the Sports and Entertainment Marketing

2. Major Players in Sports/Entertainment Marketing
Rights Holders
Broadcasters
Facilities/Venues
Promoters
Buyers/Sponsors
Agents/Athletes
Event Management/Operations

3. Rights Holders
Include: International Olympic Committee, NFL, NCAA, MLB, NBA,
Own and Control Events (competitions), which have value to TV broadcasters
TV broadcasters bid for the right to telecast these events
Bidding against each other causes the price to go up

4. Broadcasters
Package and promote the events to a TV audience and they count on advertisers to pay fees for commercial time when the broadcast is aired.
Profit on these broadcasts is usually large, which justifies fees pay by the networks

5. Facilities/Venues Required to stage the events
Host team or facility desires to make a profit
Professional Sports- home team sells in-stadium advertising, tickets, and sometimes local broadcast rights.
This provides additional income

6. Promoters Frequently create their own events
Example Don King: packaging professional boxing events in large venues and negotiating television rights and signing the athletes to fight for a large prize purse.

7. Buyers/Sponsors
Pay enormous amounts of money to advertise their messages on the air, in stadiums/venues, on radio and hospitality at the various events.
Olympics and NASCAR have been very successful as corporate entertainment venues.
Opportunities for corporate sponsorship

8. Agent/Manager/Athlete/Entertainer
Agents- negotiate salaries, bonuses, endorsements, and other fees.
Most are attorneys
Receive a percentage of what their clients make
Also Managers and Handlers
Athlete/Entertainer- the ones doing the performing

9. Assignment for 9/17/10
Using Google as your primary research source, find an example of the following:
Sports Marketing Agency
Sports Agent Company
Let me know the following
Name of company and location
What services do they offer their clients?
Who do they work with?