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Desain Grafis dari Era Modern sampai Postmodern Pertemuan 1
Matakuliah : Sejarah DKV 2 Tahun : 2010 Desain Grafis dari Era Modern sampai Postmodern Pertemuan 1
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Genesis of Modern Design Pictorial Modernism Bauhaus
Modern Postmodern Genesis of Modern Design Pictorial Modernism Bauhaus The New Typography Int’l Typographic Style Psychedelic New Wave Various Modern Art movements
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Genesis of Modern Design:
Early Modern Design, Genesis of Modern Design: Peter Behrens & the New Objectivity (Germany): Recognized as the pivotal innovator in the transition from the floral and decorative of the 19th century to the simple, functional geometric forms of 20th century. Frank Lloyd Wright (USA): The rejection of historicism in favor of a philosophy of ‘organic architecture’ with the ‘reality of the building’ existing. 4
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Pictorial Modernism: London Underground Design:
Decorating the underground stations, providing public art education, further, to sign system (information graphic) Pictorial Modernism: Influenced by Cubism and Constructivism. Graphic designers involved in the poster walked a tightrope between the creation of expressive and symbolic images on one hand and their concern for the total visual organization of the picture plane on the other hand. 5
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Plakatstil (Germany) Art Deco (Europe & USA)
This dialogue between communicative imagery and design generates the excitement and energy of pictorial modernism. Plakatstil (Germany) Lucien Bernhard: Priester poster, Stiller shoes poster. Hans Rudi Ert: the Opel motorcar poster. Ludwig Hohlwein, the maverick from Munich: Marque MKZ poster, Deutsche Lufthansa poster. Art Deco (Europe & USA) E. McKnight Kauffer: simplified, formalized, and more expressive symbol. A. M. Cassandre: simplified subjects into almost iconographic symbols. Jean Carlu: geometric form and structure, and symbolic imagery.
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Psychedelic (USA) Pushpin Studio (USA) Global Dialogue
Late Modern Design, Responding to modernism, the impact and the discontent towards it. The era of protest, quest for new directions & globalization: Psychedelic (USA) Peter Max, Robert Wesley ‘Wes’ Wilson Pushpin Studio (USA) Milton Glaser, Seymour Chwast, Reynold Ruffins Global Dialogue National design visions within global dialogue – cross cultural graphic design in the era of globalization
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New Wave (Switzerland & USA)
Postmodern Design, ? On breaking new ground: New Wave (Switzerland & USA) Wolfgang Weingart, April Greiman, Dan Friedman Memphis & San Francisco School Ettore Sottsass, William Longhauser, Michael Vanderbyl Vernacular style (international) Paula Scher (Revival), Neville Brody (Punk), Charles S. Anderson (nostalgic), David Carson (Beach culture & Grunge), Margo Chase (medieval / Gothic)
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