1. Event Promotion
This section includes briefs on marketing your event & the services offered by the Division of Marketing & Communication that can gather more awareness around your events & your organization’s activities

2. Define Your Target Audience
Who should or would want to come to your event?
Why should they or anyone come?
Demographics
Geographical
Degree/major/school
Affinity (similar interests)
Giving history and/or potential
Planning
Who is your audience
What information do they need?
Where do they get Information from?

3. What To Include In Your Publicity
Admission & Ticketing Information
HawkHub URL Information
Pricing / Ticket Sales / End & Begin
Use of University Name Consideration
No Re-Entry
Dress Code
Large purses & backpacks
Minimum Requirements:
Sponsor Name / Information
Event Day / Date / Month / Year / Location
Doors Open / Start Time / Doors Close / End Time
Restrictions
Weapons or Protection Sprays
Containers
Alcohol or controlled substances
University Guest & Admission Policy
One non-University guest per one University host
Valid University or Government Issued Picture ID
Mandatory Coat Check (All Coats and Jackets Checked)
Carried-in items are subject to search

4. Division of Marketing & Communication
The Division of Marketing & Communications provides the University community with a full range of services, including:
Direction in following the University of Hartford's brand, including standards for logo & font usage
Marketing strategy
Planning, conceptualization, art direction & design of print and online ads/publications
Copywriting for video, print, and online advertising & marketing materials
Media buying for both traditional & online advertising campaigns
Management of digital photography archive
Electronic media leveraging
The amount of time required to complete projects varies, depending on the extent of design needed, how many levels of approvals are needed & the method of printing. Please allow sufficient time to have your project conceptualized & designed to its creative potential. The Division of Marketing & Communication will compose a production schedule following its initial client meeting about a given project

5. Use Of University Name, Logos & Iconography
The use of the University of Hartford in the name of an organization does not indicate that the University is in favor of, or opposed to, a given philosophy, activity, or event sponsored by an organization.
All student organizations must adopt names that either clearly identify them as student organizations, or append to the organization’s name a parenthetical statement indicating that the group is a student organization. When sponsoring any event any student organization is required to advertise their event as a student organization event & make sure the name of their group is prominent in all advertising. Advertising should also include that in no way are the views associated with this event represent the views of the University of Hartford
For further information on the use of the University of Hartford's name & insignias & assistance with publicizing your event may be addressed to the Division of Marketing & Communication

6. Howie’s Print Shop Howie’s Print Shop provides the following services:
Digital color and B/W copies and printing
Wide format printing for banners & signs
Laminating, folding & binding services
Graphic design & consultation
Vehicle & window lettering
T-Shirts
Submit you job submissions at:

7. Contact Us With Questions
Student Centers Leadership Team
Charles Amerson Director of Student Centers Gengras Student Union, Room 205 Phone:
Fallon Roberson-Roby Business and Scheduling Services Administrator Gengras Student Union, Room 205 Phone:
Matthew Matarese Coordinator Gengras Student Union, Room 205 Phone:
Marissa Theriault Coordinator Gengras Student Union, Room 205 Phone: