1. Measurement Month is coming!
September, 2017
#AMECMM

2. AMEC Measurement Month 4-29 Sep 2017
Measurement Month will be run as a series of special weeks in world geographies.
Measurement Month is filled with free to attend events, webinars, executive discussions, podcasts, workshops and much more.
Focuses on filling the gap between understanding the value of PR measurement and doing something about it.
AMEC members will organize events in their own country as Measurement Month moves weekly across the world.
#AMECMM

3. Measurement Month travelling around the globe
Week 1 European Chapter
Monday 4th Sept to Fri 8th September
Week 2 North American Chapter
Monday 11th September through Friday 15th September
Week 3 Asia Pacific Chapter
Monday 18th September through Friday 22nd September
Week 4 Middle East and Global Wrap-upl Week Monday 25th September through Friday 29th September
Activities are open to all regions so if one week enough, they can take place in this week too, including cross country webinars, tweetchats, podcasts and other multi- country activities.

4. Take part now – it’s easy!
To attend events, check out the AMEC Measurement Month website, which contains a list of activities and links to register your event.
To host a Measurement Month event follow these steps:
Populate the template and send it to
Make it clear that your event is part of AMEC’s Measurement Month and agree to the terms of the event
Promote the event through your usual channels
Take photographs at the event and send them to us
Use the hashtag #AMECMM before and during the event, and blog about it afterwards if possible
Evaluate the event afterwards and please share feedback with AMEC

5. Hints and tips of hosting an #AMECMM event
Remember your event can be as large or small as you wish
You can partner with another organisation to host a joint event
Think about involving clients to showcase their comms evaluation work and invite prospective clients
It doesn’t have to be a face to face session; webinars, tweetchats and podcasts are great ways to reach a wider audience and make the recording available to play back afterwards
These events can be used as training and as a means of employee engagement within your offices – domestic and international
You could invite vendors in, for example, social media specialists, online tool demonstrations or research/academic/trade organisations
Link AMEC and its logo in your publicity

6. Do you have any questions or would like to discuss your planned event?
Please contact:
Barry Leggetter
CEO
AMEC