1. By Team MM14/2D (Far Horizon)
Student Name
Student ID
Koh Wei Boon Jeremy
Wei Lin Fang (Dylan)
Wong Wei Qi (Benedict)
Nurul ‘Izzati Yusof

2. introduction In-game advertising module
Display advertisements during game run-time
Two types:
Static
Dynamic

3. members ROLES Jeremy Izzati Dylan Wei Qi Producer X Interface Designer
Interface Designer
Writer
Programmer
Tester
Blog Maintenance
Website Maintenance

4. Static advertising Static programmed directly into a video game
done in the development and production stage
implemented in a variety of video games

5. Dynamic advertising Dynamic advertising inside of video games
implemented, updated or changed in real-time.
form of placements : Billboards / Posters / Banners

6. values Offers an alternative approach to implement advertisements
Simple
User-friendly
No coding required
‘Drag & Drop’ method

7. Current or similar products
Companies that do in-game advertisement
RapidFire
Not as usable unless you contact them
Google Admob
Targeted at mobile advertising
Consists of ONLY banner most of the time
Microsoft Xbox
EA Games
Zynga

8. how is it different Dynamic advertising Accessibility & variety
for mobile
Accessibility & variety
3D objects
Easy to use

9. Product Architecture Games in Unity Developers Database Website
Advertisers

10. Product Features Geo-tagging Animated images
Accurate detection of image being viewed
Frequency ad moderation
3D objects

11. Future Projection extensive 3D objects Downloadable
Target more platforms
Consoles
IOS
More features
Video advertisements

12. What have we learnt How to use Unity PHP scripting Website hosting
exporting into a plugin file
calling functions from another script
PHP scripting
Website hosting
Team work!

13. DEMO IN GAME ENVIRONMENT

14. Q & A
Thank you.