1. Social Media Marketing Plan

2. Presentation Title Goals Target Market Competitor Analysis
Business Name
your name
Goals
Increase Brand Awareness
Drive up sales
Generate leads/reviews/likes/feedback
Target Market
Narrow Marketing Market
Competitor Analysis
Who are they
What are they doing
Chosen Platforms
At least 2
6. Profile and Pages
For each platform
7. Boost Following Strategies
Sweepstakes
Contests
promotions
Content Calendar
2 Week Calendar
Example Content
Example for each platform

3. Title Slide
Your name

4. Goals 1. 2. 3.

5. Target Market (may be more than one)
Age group
Gender
Income
Activity

6. Competitors Analysis Who are the Big Two?
What Social Media Platforms are they on?
How can we compete?

7. Chosen Platforms (at least 2)
Which ones and why you chose them for your Target Market

8. Examples of Profiles
Pictures and Information for each one

9. Facebook Page Profile Picture Business Name User Name: @ About:
Contact Information:
Operating Hours:

10. Instagram Profile Profile Picture Name: Username:@ Website: Bio:
Store Phone Number:
Operating Hours:

11. Twitter Profile
Picture:
Name:
Username:
Biography:
Location:
Contact:

12. Pinterest Profile
Picture
Name
Username:
Contact:

13. Boosting SM Following Ideas (at least 2 – 1 per week)
Sweepstakes
Contests
Promotions
What will they be and how does everyone participate in them?

14. Content Calendar Example (2 weeks)
Day
Network
Content Type
Topic
Copy of Information
Monday
Instagram
Picture
Meal of the Day
Today’s special is the ribeye steak and potato. Come by and try it!
Tuesday
Twitter
Video
Trimming the sidewalk
You don’t want relatives talking about your runners during the holidays so #cutthetopic
Wednesday
Pinterest
New basketball t-shirt
Check out our new line of sports t-shirts for $14.99
Thursday
Facebook
Beginning of our sweepstakes
Visit our website or come by the store to get signed up for the chance to win a free haircut
Friday
Live Video
Making the ice-cream
Making the new flavor of the week, Pumpkin Pie
Saturday
Contest Picture
Dessert for Friday
Vote for your favorite dessert. Winner will be on the menu.
Sunday
Contest Winner
The Cheesecake Won!!

15. Example Content (at least 4 example posts)
One Example from the calendar from Each Platform from each week