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SEO Techniques | Black Hat | White hat | Innothoughts Systems

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Presentation on theme: "SEO Techniques | Black Hat | White hat | Innothoughts Systems"— Presentation transcript:

1 SEO Techniques www.innothoughts.com

2 SEO techniques can be classified into two broad categories: 1] White hat SEO 2] Black hat SEO www.innothoughts.com

3  White hat is the right way of SEO.  White hat SEO is the practice of optimizing website results in search through the ethical and strict application of search engine best practices and guidelines. www.innothoughts.com

4 Quality Content Keyword Research and Effective Keyword Use Quality Inbound Links Use Descriptive, Keyword-Rich Meta Tags Make Your Site Easy to Navigate www.innothoughts.com

5  Black hat is a wrong way for SEO  Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service. www.innothoughts.com

6 Keyword Stuffing Irrelevant Keywords Linking Over-Optimization Commercial Anchor Text on Internal Pages Over-Optimized Alt Description www.innothoughts.com

7  Black Hat SEO tactics can get your website banned from Google and other search engines.  Though there may be some short-term success through increased traffic to your site, Google penalties are getting more and more sophisticated and can have devastating effects on your rankings and traffic. www.innothoughts.com

8 Address: Mangalmurti Complex,101 1st Floor,Hirabaug, Lokmanya Bal Gangadhar Tilak Road, Pune, Maharashtra 411002 Contact: 8888988882 www.innothoughts.com


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