1. Business Model Opportunities and Barriers

2. Context of BM Definition of BM Opportunities Barriers.

3. BM context A business model describes the rational of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. The role of BM in fostering innovation is allowing managers and entrepreneurs to connect innovation products and technologies, to realize the output in the market, and to be a source of innovation in and of itself.(Gann, D., Phillips, N., & Dodgson, M. 2015).

4. BM Definition Definitions of the business model concept with deferent perspectives along with specific elements. (Linder and Cantrell, 2001) such as value proposition, Value architecture, value network… etc BM is a set of elements and their relationships. It allows to express the business logic of a specific firm. Slywotzky 1995, defined BM as design and understands this business by how company select and defined its customers, differentiates its offerings, defined the tasks to be performed itself and to be outsource, configured its resources, enter the market, created utility for customers, and create profit.

5. Opportunities Appropriate innovative business model that capable the firm to capture the value of Technology. Technology ICT and IS BM to commercialized the technology to be selling the patent or licensing to the third party.

6. Barriers previous traditional world of business which is characterized by stability and low levels of competition, the emerging world of digital business is complex, dynamic and enjoys high levels of uncertainty and competition. value network, is a complex undertaking and requires multiple actors to balance the varied and often conflicting requirements (Haaker et al., 2006). rules that governed the traditional world of business are questioned in this emerging world of digital business.

7. Barriers