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Are You Being Helped? Working With a Fundraising Consultant CAIS Presentation by Idyllwild Arts Academy – January 27, Pamela Jordan, President and Head of School Palencia Turner, Chief Development Officer
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Idyllwild Arts Academy
At a Glance Located in Idyllwild, California 6,000 feet above Palm Springs - San Jacinto Mountains 2 hours from Los Angeles and San Diego Approximately 4,000 residents in Idyllwild Summer Program founded in 1946 / Arts Academy founded in 1986 Approximately $19.5MM Operating Budget
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Idyllwild Arts Academy
At a Glance Australia Azerbaijan Brazil Bulgaria Canada Cayman Islands China Colombia Denmark Russia South Africa Sweden Taiwan Thailand Turkey Ukraine United States Vietnam Zambia Finland Hong Kong India Japan Korea Malaysia Mexico Mozambique New Zealand Nigeria Idyllwild Arts Academy 268 Boarders / 42 Day Students 32 Countries grades 9 ‒ 12
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Idyllwild Arts Academy
At a Glance ~College-Preparatory Academic Curriculum ~Pre-Professional training in the Arts Creative Writing Dance Film & Digital Media InterArts/Fashion Design Music Theater Visual Arts
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The Environment Historical fundraising challenges
Recently completed capital campaign Received a “capacity building” grant to hire a consultant Search for a new Chief Development Officer Mistrust from past experiences Pam Different ideas about fundraising Fatigue
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The Scope of the Grant $40,000 / 9 months
Major Gifts Plan and Planned Giving Program Pam
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Choosing and Getting the Most out of the Consultant
Matching the expertise of the Consultant with the Scope of Work Working collaboratively with the Consultant to ensure intended deliverables Creating the work/plan together Building capacity comprehensively Utilizing the plan Palencia
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New Chief Development Officer - Palencia’s Perspective
Create a sustainable foundation for Development Build Departmental Capacity Evaluate staff and programs Audit Department Structure Integrate findings into Operating Plans Palencia
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Choosing and Getting the Most out of the Consultant
FINDING EXPERTS IN THE FIELD (Splitting the job) Expertise and Organizational Knowledge Working collaboratively with the Consultant 1- to 2-hour weekly sessions Group meetings Individual meetings (with and without CDO) ‒ Coaching Reciprocal Learning ‒ Consultant learning about the organization ‒ Staff learning from expertise of the consultant Palencia
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MAJOR GIFTS & PLANNED GIVING
Focusing on Results MAJOR GIFTS & PLANNED GIVING Comprehensive plans for each program Metrics to track progress Staffing recommendations Integration into individual operating plans
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Focusing on Results Used consultant findings and staffing recommendations to propose Development expansion and restructure Secured a 3-year gift to fund the expansion Talk about how we used the consultant findings to make a compelling case to a donor to fund the expansion
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Restructure Relocated Major Gifts Officer to Los Angeles
- Closer to donors Created dedicated position for Annual Giving - Pipeline for Major Gifts and Planned Giving - Freed up staff to focus on Planned Giving Added Foundation Relations Manager Hired Development Associate to assist CDO
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Q & A
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Development Team in 2015 7 full-time employees Los Angeles Idyllwild
Chief Development Officer Los Angeles Director of Development Idyllwild Development Services Coordinator Director of Development Idyllwild Development Services Coordinator Grants Manager Manager, Major Gifts Director, Special Events Manager, Parent & Alumni Relations Grants Manager Idyllwild Manager, Major Gifts Idyllwild Director, Special Events Idyllwild Manager, Parent & Alumni Relations Idyllwild Pam – Set the stage. Why did I apply for the grant?
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Development Team in 2018 9 full-time employees, 1 part-time employee
Palencia Turner Chief Development Officer Los Angeles Norman Dixon Development Associate Ian Schoenleber Director of Development Idyllwild Merria Iaccino Annual Giving Manager Ashley Rizzo Moss Special Events Manager Darren Schilling Alumni Relations Manager Andrew Kaiser Foundation Relations Manager Antonia Glenn Foundation Relations Consultant PART-TIME San Francisco Susan Addleman Major Gifts Officer Kim Mueller Development Services Coordinator
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Results
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The Key To Success The Operating Plan
Palencia
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Operating Plan
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Operating Plan I. Principal Objectives
II Key Accomplishments (from Previous Year) III Quantitative Goals IV Qualitative Goals V Prospect List VI Quarterly Action Items VII. Budget
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Operating Plan Donor Name Target Amount Probable Amount
TOP PROSPECT LIST Donor Name Target Amount Probable Amount Area of Interest Date of Solicitation
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Q & A
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Are You Being Helped? Working With a Fundraising Consultant CAIS Presentation by Idyllwild Arts Academy – January 27, THANK YOU FOR ATTENDING Pamela Jordan, President and Head of School Palencia Turner, Chief Development Officer
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