1. Proposal
By Tammie Beech

2. Title
The title for my publication will be ‘Mind.Body.Soul’ as it reflects the content of the magazine really well and is a popular phrase that will easily be recognized. It is simplistic, self-explanatory and connotes that this magazine is going to enrich your wellbeing in a holistic method which is exactly what my magazine is about. It also connotes that it is a lifestyle/wellbeing magazine due to this being a popular, spiritual phrase used in wellbeing.

3. Genre
My genre is a lifestyle and wellbeing magazine focused around mental wellbeing

4. Target Audience
. The target audience will be year olds of any gender and ethnicity, within the C2/D/E social class and are typically aspirers within the 4C’s or the innovators within the Selby and Cowdery.

5. Content & Style
Language – Mainly 2nd person to make the reader feel important. Also formal as although target audience (generally speaking) are informal, I wish my magazine to have a positive influence on them and therefore approach them with an intelligent technique.
Style – Creative as it is more visually pleasing and creativity can benefit the mind, body and soul anchoring the masthead. Also anchors the fact that it is a niche magazine as it is individual and not following the conventional layout and style of a lifestyle/wellbeing magazine.
Content – Self, Food, Fitness, Art & Advice (Will display this on front cover).
Colours – Bright, positive and energetic as it is fitting with the theme of my magazine. Also using colours that have a psychology behind them and meaning with these connotations.

6. Articles
Article 1 – ‘Healthy in disguise’ will be an article with an interview from a dietician encouraging target audience to eat healthier to benefit the mind & body.
Article 2 – ‘How to stop letting the media damage your self esteem’ will be an article informing the reader on how to take control of their self esteem when it comes to social media with the pressures it puts on them and their appearance.

7. Layout & Design (Front Cover)
Masthead
Issue Focus
Issue date & price
Masthead
Masthead
Issue date and price
Issue date
Price
Cover line
Cover line
Cover line
Main cover line
Shape filled image
Main cover line
Cover image
Cover line
Barcode
Barcode

8. Front Cover Images
Bright colourful front cover (symbolises energy and positivity) preferably with model wearing bright lipstick to draw attention to the mouth – connotes that it more about what you say than how you look.

9. USP & Purpose
The whole idea of my magazine is to enhance teen life via mental wellbeing which will be reflected in their happiness, self acceptance and positivity and their life in general.
The primary purpose of my magazine is to inform the reader on how to enhance their life via mental wellbeing and the secondary purpose of the magazine is to educate them on how to do so and provide them information from professionals on all topics surrounding mental wellbeing.