1. National Radio Channels
PPM measurement January 2018

2. Background
This overview describes the development of radio broadcasting at national levels with updated figures from January The Norwegian Media Authority has composed this overview based on figures received from Kantar Media.
Kantar Media is the provider of official radio figures at the national level in Norway. The PPM* measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of people using PPM equipment. These figures are reported weekly: (Source: Kantar Media)
*PPM (Portable People Meter) – Measuring device that measures the exposure or listening to given radio channels.

3. Definitions
Daily coverage: The population share who have listened to a given radio service during an average day.
Weekly coverage: The population share who have listened to a given radio service during an average week.
Listening time: Daily time spent among listeners on a given radio service during an average day.
Market share: Share of time spent on different radio channels/radio groups.

4. Radio channels in the PPM measurements
NRK
P4 Group
Bauer Media
The Big Five
NRK P1
NRK P2
NRK P3 P4
Radio Norge
Other national
NRK Alltid Nyheter
P8 Pop
NRK mP3
NRJ
NRK Sport
Others P4 (i.a. P9 and P10)
NRK Klassisk
Kiss
NRK P13
Radio Rock
NRK P1+
Norsk Pop
P5 Hits
Radio Topp 40
P6 Rock
Radio Vinyl
P7 Klem
Others Bauer Media (Soft and Radio 1)

5. Daily Coverage

6. DAILY COVERAGE
Population share listening to national channels down 4,4 percentage points from 2016 to 2017
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

7. DAILY COVERAGE
10,9 percentage points listener decrease from January 2017 to January 2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

8. Increase in coverage for traditional channels last month
DAILY COVERAGE
Increase in coverage for traditional channels last month
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

9. Increase for NRK in January, decrease for P4
DAILY COVERAGE
Increase for NRK in January, decrease for P4
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

10. Status January 2018 DAILY COVERAGE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

11. Top 10 – December 2017 vs. January 2018
DAILY COVERAGE
Top 10 – December 2017 vs. January 2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

12. 2016 versus 2017 and January 2018 DAILY COVERAGE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

13. Weekly coverage

14. WEEKLY COVERAGE
Population share listening to national channels down 3 percentage points from 2016 to 2017
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

15. WEEKLY COVERAGE
1,9 percentage points listener decrease from January 2017 to January 2018
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

16. Traditional channels stable last month
WEEKLY COVERAGE
Traditional channels stable last month
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

17. Increase for NRK in January, decrease for P4 and Bauer
WEEKLY COVERAGE
Increase for NRK in January, decrease for P4 and Bauer
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

18. Status January 2018 WEEKLY COVERAGE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

19. Top 10 – December vs. January
WEEKLY COVERAGE
Top 10 – December vs. January
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

20. 2016 vs. 2017 and January 2018 WEEKLY COVERAGE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

21. Listening time

22. Continuous decrease in minutes spent listening to radio channels
LISTENING TIME
Continuous decrease in minutes spent listening to radio channels
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

23. 11 minutes gone since January 2017 3 minutes down last month
LISTENING TIME
11 minutes gone since January minutes down last month
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

24. Increased listening to traditional channels last month
LISTENING TIME
Increased listening to traditional channels last month
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

25. Decrease for P4 in January NRK with increase
LISTENING TIME
Decrease for P4 in January NRK with increase
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

26. Status January 2018 LISTENING TIME
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

27. 2016 vs. 2017 and January 2018 LISTENING TIME
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

28. Market share

29. Traditional channels versus new channels
MARKET SHARE
Traditional channels versus new channels
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

30. Radio groups MARKET SHARE
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

31. MARKET SHARE
Increase in market share for NRK after commercial FM switch-off in December
Source: Kantar Media/Norsk Gallup. The official national listening figures from the electronic measurements (PPM). All weekdays. Population 12+

32. Local radio

33. Background
Listening figures for local radio stations are found in the Forbruker & Media survey. This survey measures radio listening at regional and local level. The survey is made quarterly by Kantar Media and the method used is CATI*.
The Forbruker & Media survey represents official listening figures for Norwegian local radios and for national channels locally.
Listening figures for local radio Q were published by the Norwegian Media Authority in January ( rapport-cati-q pdf). The NMA refers to this report for listening figures for local radio. Figures for local radio Q will be published in April
*CATI (Computer-Assisted Telephone Interviewing) – Information is gathered through telephone interviews based on a fixed questionnaire.

34. Listening figures in thousands1/2
LOCAL RADIO – DAILY COVERAGE
Listening figures in thousands1/2
Source: Statusrapport for radiolytting 2017 – Kvartal Knut-Arne Futsæter and Salve Jortveit. Kantar Media.

35. Listening figures in thousands 2/2
LOCAL RADIO – DAILY COVERAGE
Listening figures in thousands 2/2
Source: Statusrapport for radiolytting 2017 – Kvartal Knut-Arne Futsæter and Salve Jortveit. Kantar Media.