1. O2 Mall Partnership Research

2. Methodology Geofencing shopping malls with O2 advertising
3 waves of research (n=400 per wave)
3 groups per wave:
High Frequency: 3+ visits (n=100)
Low Frequency: 1-2 visits (n=100)
Control Group: No mall visits (n=200)

3. End of campaign research
June 6th – January 1st
D6 advertising in 25 malls
Priority
Sim only
Sim only / Like new
Network /uSwitch
Upgrade (names)
Smart Home
Simo
Samsung S7 & Sony X
iPhone 7 Mall specific
Simo double data
Christmas
End of campaign research
6th June
29th Aug
21st Nov
26th Dec
9th Jan
Wave 1
Wave 2
Wave 3
3 months
5 months
6 months

4. Overall Summary Branding:
Campaign drove key metrics and maintained them across the 3 waves
Brand perceptions increased over the period the advertising was up
Creative Messaging:
Each wave drove increases across different metrics based on the creatives
Metrics driven further for those who visited malls more frequently

5. O2 Mall Partnership Research