1. Overview Strategy and Management Control System Priyanka Darshana
MBA (Aus), ACMA (UK), CGMA, B B Marketing (Kelaniya) 1

2. Module aim
This module aims to impart knowledge, competencies, and skills relating to the notion of strategy and its connections with the practices of management controls in the organization, with reference to strategy concepts and emerging management control system practices.

3. Intended learning outcome
By the end of this module, a student should be able to do the following:
1. Understand why, how and what concepts of strategy developed worldwide, making everybody strategic conscious
2. Understand why, how and what concepts of management control systems developed worldwide making everybody control conscious
3. Articulate the relationship between strategy and MCS, with an emphasis on the changing nature of management control systems

4. Tasks Involved in Strategic Management & MCS
Defining business and stating a Vision/mission
Setting measurable objectives
Crafting a strategy to achieve objectives
Implementing a strategy
Evaluating performance of the strategy, reviewing new developments and taking corrective action
Kelley Summer GM 105 Strategic Management

5. Defining the mission/vision and objectives of the organization
Defining the mission and vision is the starting point of the strategy development
Mission statement address the purpose or objective of existence.
Vision is desired end state of the business

6. McDonald’s Mission Statement
“Our mission is to be our customers’ favorite place and way to eat & drink. We’re dedicated to being a great place for our people to work; to being a strong, positive presence in your community; and to delivering the quality, service, cleanliness and value our customers have come to expect from the Golden Arches – a symbol that’s trusted around the world.”
Apple Mission Statement
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

7. BBC’s purpose statement
“To educate, inform and entertain”
Walt Disney’s Purpose Statement
“To make people happy”

8. Vision statement –Desired end state of the business
Developing vision document
Where you need to be and how you would like to see by 2020
What do you need achieve/accomplished by next 10 years
“VISION 2020”
To become a most sought-after private health care brand in Sri Lanka

9. Vision, objectives and strategic road map
“What will be your achievements’

10. Objectives Common shared objective Long term and short term objective
SMART objectives

11. Tourism in Sri Lanka: Strategic road map 2025
Vision 2025
It is hoped that Sri Lanka will be identified as a place
for memorable, authentic and diverse tourism
experiences by 2025.
Mission
Fundamentally, the ambitions of this TSP are to increase
revenue for the country, support local communities, and
increase tourism on a sustainable platform.

12. Stakeholders involvement
Tourist
Communities
Investors
Workforce
Government

13. 4 Years Strategic Plan to achieve the objectives
Strategic Objectives
4 Years Strategic Plan to achieve the objectives

14. Perspective strategy or rational view
The essence of strategy of the organization
Perspective strategy or rational view
An emergent view

15. Rational perspective