1. Behavior Change: Leaf Removal and Improved Water Quality

2. Team Members

3. Introduction
John

4. The Leaf Problem Clog Storm Drains Release Nitrogen
Use Up to 7 Times more Oxygen!
Pain to Clean Up

5. Target a Community Ward 1 Annapolis High Profile Lots of Trees
Spa Creek

6. Identify a Behavior Baseline Survey Door to Door (In the Cold)
Leaf Questions

7. Clean Sidewalks, Curbs and Streets.
Few Storms Drains
Survey Findings
Plan Outline

8. Focus Group Opinionworks and Communication Visual Residents Feedback
Identified Tools
Revised Strategy

9. The Plan Events to Engage and Recruit Tools for Commitments
Evaluate Target
Analyze Data

10. Barriers, Benefits and Tools
Missy

11. Barriers No Leaf Vacuum Service Street Sweeper Won’t Clean Up
49%: Leaves Are Not a Problem
33%: Won’t Make a Difference

12. Barriers Leaves Aren’t a Big Deal? Other People are the Problem!
Too Busy!
Unaware of Negative Effects
“I can’t make a difference.”

13. Benefits / Motivating Factor
Sense of Responsibility
Pride
Curb Appeal
Remove Safety Hazards
Lead by Example
Environmental Awareness

14. October Ward 1 Newsletter
TOOLS
October Ward 1 Newsletter
Project Intro
Shared Environmental Info
City Info
Gardening Tips

15. TOOLS
Door Hangers
Pledge Cards

16. TOOLS
Magnets
Leaf Bags
Coupon

17. Events
Suzanne

18. Pledge Day
October 20th in Ward 1
4 Teams
Canvassed Target Area

19. Pledge Day Asked for Pledges Gave out Door Hangers and Magnets
Leaf Bags and Coupons
Received over 70+ Pledges!!

20. Ward One Residents Meeting
Tuesday October 22nd
Set Up a Table
Addressed the Meeting
Answered Questions
Received 9 more Pledges!

21. All Hallows Leaves Sunday November 3rd St Anne’s Church Church Circle
Information Booth

22. All Hallows Leaves 28 People took the Pledges Achieved Goal of 100
117 Total for the Campaign!!

23. Evaluation
Rick

24. EVALUATION Select Four Streets In Ward 1 2 teams with 2 members
Evaluate Ward 1 and Corresponding Control Streets
Evaluate Every Tuesday from 11-5 thru (Four Times)
Wednesday City Yard Waste Pickup Day

25. Evaluation Streets Ward 1 (Focus) Eastport (Control) Charles Street
Market St
King George St
Southgate Ave
Creek Dr
Chesapeake Ave (from First to Second St)
Burnside St (from Chesapeake Ave to Chester)
Sixth Street

26. Data Collection Criteria
Identify Area for Evaluation
Rate the % leaf coverage (1-5)
Note house number to identify location
Note number of Leaf Bags
Note other factors, such as clogged storm drains
Photograph all areas of interest
DO NOT photograph private residences

27. Evaluation Ratings 1 and 2
Cat 2: Pavement easily seen, leaves noticeable (10 – 30 %)
Cat 1: Pavement fully visible
(0 – 10 %)

28. Evaluation Ratings 3 and 4
Cat 3: Leaves Very Noticeable
(30 – 60%)
Cat 4: Pavement Noticeably Obscured
(60 – 90%)

29. Cat 5: Pavement Difficult or Impossible to see
Evaluation Rating 5
Cat 5: Pavement Difficult or Impossible to see
(90 – 100%)

30. * Results Are Inconclusive
Street
(typically I block, locations
Average
Leaf Coverage
(%)
Change
(Ctrl - Ward 1)
W1: Charles St. 40 9
Ctrl: Creek Drive 49
W1: Market St. 61
-12
Ctrl: Chesapeake Ave.
W1: King George St. 13 21
Ctrl: Burnside St. 33
W1: Southgate St. 8
Ctrl: 6th St. 17
Ward 1 overall 30 7*
Control overall 37
Results
* Results Are Inconclusive

31. Evaluation Take Aways Dry Run is Essential Use Pre-printed Data Sheets
Allow for subdivision of Category
Consider Each Side of Street Separately
Rate every 100’

32. Wrap Up
John

33. Next Steps Follow Up Email Blast Annual Event at St. Anne’s
Coordinated Event with City
Ward 1 Second Year?

34. Lessons Learned City of Annapolis DNEP Very Supportive
NO GLOSSY DOOR HANGERS!
Evaluation Procedures Need Tweaking
Offer Something (magnet, leaf bag, coupon) to Engage
FREE COMPOST!
Wait to Reveal Environmental Impacts
People Want to Do the Right Thing
People Tell You What They Think You Want to Hear