1. Agency Representation
Gaining representation
What an agency offers
Greenies/Graduates

2. Gaining Representation
Olivia Gideon Thomson of WeFolk
“Usually I take people on from recommendations from people in the industry - it's quite a small world once you're in it.”
Be recognisable
Be seen
Experience the industry
Publish books, work for magazines
Be in contact with art buyers and galleries
Your website needs to be easy to navigate/quick loading
Your cover letter needs to say why you want to be represented not what you think they can offer, or how great you are.
Arrange a 'promo piece' to sell yourself
Push yourself, allow yourself to grow by testing and shooting all the time

3. Being represented offers you...
List of clients
Access
Endorsement ( Clive Booth; represented by Mark George owns no equipment, is endorsed by Canon)
Business advice
Strategy
Marketing (although some photographers will do this themselves)
WeFolk work with 6month plans, and therefore their contact can be quite small, other agencies such as Deborah Schwartz Reps work on an 'as and when' basis
“ I think there are many examples of photographers who are with the wrong agency and it can be quite detrimental to someone's career if they spend time with the wrong person.”
- Olivia Gideon Thomson

4. Greenies / Graduates Jamie Chung represented BERNSTEIN & ANDRIULLI
Howard Bernstein is asked by Tutors in America to visit students to talk about the business of photography, offer advice to graduates and to review portfolios. Signed Jamie Chung straight from college

5. Malou Burger Malou Burger Represented by Swerve
After graduating assisted for 4 years in Australia
Did test shoots for her portfolio in South Africa and Japan before returning to UK where she was signed by an Agent.
Enthusiasm and passion is what it is all about.
Find your own way, assist and test before getting agent.