1. Yijun Zhang, Annie Laurie Elliott, Pavneet Saini
DriveSafe

2. Our Aim: Customers Interviewed: 12
Mission: Our goal is to provide a safe environment for the residents in New York State. To achieve this goal we will create a device that measures the blood alcohol level via infrared sensor; Once high BAC is detected, the car will be locked and the closest relatives or friends will be informed. Our device is reliable, small, and easily installed.
TAM: 122 million
SAM: 6 million

3. Car Retailer
Police Departments
Insurance company
Educational institutions
Hospitals
Detecting alcohol in the car
Preventing drunk driving and reducing the car accidents caused by drunk driving
MVP: A device that can be wirelessly connected to a car and test the alcohol level using IR scanner.
Connecting with our customers through social media (a feature to be further discussed)
People who drive and drink
Parents who have teenagers who drives
TV ad. (family shows)
College campus
Driving school
Emergence room (posters)
Police department (posters)
Malls, bus station (public spaces)
Some type of AI program that has object recognition
Hardware device
Can’t really get into specifics but we will need to buy the material used to create the product, and domain name for our website.
Our product
Our social media marketing

4. Customer Archetypes
Single, College student, age: 22, who likes going to parties and has a car.
Married Woman, age:40, children: a 17 year old son.
Single, Teacher, age: late 30s, drives to school, frustrated with traffic.
Friends and family of teenagers who are worried about them drinking or driving.

5. Hypothesis - Here’s What We Thought:
Base on the data: Every day in America, another 28 people die as a result of drunk driving crashes. Drunk driving costs the United States $199 billion a year,
We hypothesized:
Drunk driving is a serious issue
People would want a device with low price
Parents are willing to do anything keep their teens safe
A car with good safety features is attractive

6. Experiments Through our customer interviews, we found:
People had strong feelings about drunk driving
Safety over price
Parents are actively taking actions to ensure the safety of their child
People are willing to buy car with good safety features
Premium goes up a lot after an accidents

7. Results: People care deeply about drunk driving (we have a market)
Price of our device does not have to be very low
Parents and people with cars are potential customers
The device cannot be built in

8. Any Questions/Concerns/Comments?