1. Social Media #3 Social Media in Plain English
Today I am: Looking at Social Media from a “big picture” view
So that I can: Demonstrate a greater understanding of how social media works
I will know that I’m successful when: I see the full power of a Social Media as marketing strategy
Social Media in Plain English

2. Social Media – part of the
Overall Company
Marketing Strategy
Company Web Site
Social Media
marketing plan

3. OR
Social Media replicates and enhances what traditional and most sought after form of marketing?
Answer: “Word of Mouth”
Word of Mouth can be:
Positive
Negative
Social Media must be actively managed to ensure a positive effect on your brand.

4. What content is the most engaging?

5. Building a Community via Social Media
How?
# # # # # ! ! !
Hash tags build community using a connecting element
Create and brand hash tags thoughtfully
Interesting Hashtag marketing facts:
Twitter
Tweets with hashtags get two times more engagement that tweets without
When you use more that two hashtags, engagement goes down 17%
Instagram
Interactions are highest with 11+ hashtags!
Facebook
Posts without a hashtag work better

6. Social Media – engagement is the key!
How?
“Action Gating”
Have consumer take an action to get something
Offer prizes that align with your brand
Provide recognition

7. Building a personal brand
Your social media account
Build and protect your brand
Never use swear words or speak negatively about others
Always assume a future boss/client will see
Social media is your reputation

8. Benefits of Social Media:
In the end, advertising is about two questions:
Who needs to know?
How are they going to find out?
Traditional advertising can be very effective, BUT . . .
Social Media can produce much more!
Case Study: Audi A3 – The art of the heist

9. Advertising: One-way, non-personal communication
Advertising Unit Review and Conclusion
Wednesday 11/16 – Unit Review Sheet
Thursday 11/17 – Notebook turn in + Poster work + Study
Advertising Media #1
Measurement & Rates #2
Social Media #3
Unit Review Sheet
Folder is worth 17 points
Friday 11/18 – Finish Poster and Study!
Monday 11/21 – “Game Day” – Test and Posters
Tuesday/Wednesday 11/22 or 23 – Lesson 4 + Project Roll Out
Poster
Advertising: One-way, non-personal communication
List six (6) media choices and provide an image and/or description for each.
Quizlet.com
Marketing I-II Unit 4
Reminder - All lessons on Classroom web site
Directory of Teacher Web Pages
Select Mr. Zender to the right
Note: Take Unit 3 material out of binder and save elsewhere. Turn in only Unit 4 Material.