1. Retail Marketing
Jill Nichols

2. Pecan Shed in a Nutshell
Owners : Tim & Molly Montz
Opened 1981 in Byers, TX
Currently located in Wichita Falls, TX
Products include:
Pecans – inshell, cracked, shelled, candied & spiced
Homemade Fudge
Gourmet foods & candy
Texas Gifts & Souvenirs

3. Pecan Shed Products Inshell & cracked pecans – 5 lb. bags
Shelled Pecans
1 lb bag
4lb bag
30 bulk case
Ship UPS Ground

4. Basic Marketing Approach
Bring in new business
Sell quality & great customer service
Focus on local consumers
Customer Demographics
Female
50 to 80 years old
Middle to Upper income level

5. Television Marketing 30 second Ads 360,000 viewers
Moved to buy takes 7 to 20 times seeing ad
Dotty and Presley
Commercial example – November 2008

7. Newspaper Marketing Educating consumers 13 - 2x4 Ads 4 Articles:
Middle of October
Just before Thanksgiving
The first of December
Just before Christmas

8. Newspaper Ads

9. Newspaper Ads

10. Radio Marketing Serves 3 purposes
Reaching customers
I get to hear ads
People hear ads while shopping
All advertising needs to have one voice

11. Internet Marketing Blogging, Facebook, & Twitter Pecan Shed Blog
Monthly Newsletter
Website

12. Direct Mail Marketing
3500 database customers
Brochure
Recipe Cards

13. Marketing with Labels Labels on every product and bag Nike Swoosh
McDonald’s Golden Arches
John Deere’s Leaping Buck

14. Other Marketing Banners Booths Business Organizations
Visitor’s Buruea & MPEC
Donations
Coupons
Bonuses
Contests
Local Media

15. Marketing While They Shop
Employees are the best tool
Train to Retain

16. Pecan Shed T-Shirts

17. More T-Shirts

18. Most Popular T-Shirt

19. Customer Marketing
Best Advertising of All
Word of Mouth!!!

20. Tracking Marketing Tools
Data from TV & Radio Salespeople
Customers are the best source
Listen to who, what, or where
Did it appeal to them
If not working then cut it

21. Don’t Give Up!!! Don’t stop marketing
Good marketing can help in a bad economy
Not marketing is still a marketing choice
Be ready for when the economy does change