1. PRESENTATION ON SEDA’S EXPORT DEVELOPMENT PROGRAMME
DOA’s TRADE AWARENESS WORKSHOP
BUNDU COUNTRY LODGE
17 July 2008
Ms Ntokozo Majola
Provincial Manager: seda Mpumalanga

2. Export Assessment Training
The purpose is to contribute in improving the global competitiveness of selected SMEs in South Africa
Four (4) Components:
1. Export Assessment
The assessment provides a checklist to see if the enterprises are ready to profit from exporting.

3. Export Assessment Training
Describes how seda can make them export ready.
It is also a diagnostic tool for seda to determine the level of the SMEs must enter the programme on.

4. Export Assessment and Training
2. Roadshows
A series of full day awareness creation and motivational seminars aimed at informing SMEs about international trade opportunities
Focuses on SMEs with interest, but little or no previous experience in exporting.

5. Export Assessment and Training
Interested SMEs are referred to the nearest seda branch for consultation with a practitioner
3. Export Orientation Course
Conducted at the branches by accredited service providers

6. Export Assessment and Training
Focuses on the actual situation of each participating firm to assess its export readiness.
Targets potential exporters and companies that are already exporting, but want to strengthen their knowledge in this field of business

7. Export Assessment and Training
The course covers the following modules:
Orientating your company towards exports
Determining your company’s export readiness
Introducing the technical aspects of exporting
Developing an export market

8. Export Assessment and Training
Specific individual outputs
A written SWOT analysis that faces the company in the international market to be used as the basis for the export plan
Draft export plan
Duration of the course : ± 1 Month

9. Export Assessment and Training
4. Pre-Exhibition Training Course
Targeted to SMEs that will be participating in local and international exhibitions and Trade Fairs
Facilitators are available at the seda branches.

10. THANK YOU