1. Janessa

2. Amy Gill Marketing Manager, Marketplace agill@vendasta.com
linkedin.com/in/amygillvendasta
ext 139
Janessa

3. Janessa Yeomans Demand Management, Marketplace jyeomans@vendasta.com
linkedin.com/in/janessayeomans
ext 119
Janessa

4. Marketplace
Janessa

5. Looking to grow your revenue?
Vendasta’s Marketplace offers best-in-class digital products and services for you to sell to local businesses. We’ve done all the work for you to bring together the best solutions and negotiated great rates. Marketplace provides your clients with valuable marketing and advertising tools while growing your revenue!
Janessa

6. Do you know SEO?
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7. Terminology SEO Search Engine Optimization Backlink
When one webpage hyperlinks to another website
“Black hat”
Practises banned by search engines (duplicate content, buying links)
“White hat”
Following search engine guidelines, focusing on a human audience
Onsite SEO
Optimizing your site (content, titles, structure) for keywords
Offsite SEO
Inbound links from credible external sites
Link building
Actively getting external pages to link to website pages
Link farm
Random and unrelated sites where majority of content is hyperlinks
Rank
Where a site appears in search engines (how high, low)
White hat: using keywords, backlinking, link building
Link farm: A link farm is a website (or a group of websites) created only for the purpose of increasing the link popularity of another site by increasing the number of incoming links. A link farm usually looks like a regular web page, but the majority of the content is hyperlinks -- often random and unrelated -- to other websites.
SEM: Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
PPC
Pay-per-click, buying visits through ads (not organic)
SEM
Search Engine Marketing (paid advertising)

8.
PPC, SEM,

9. You should know...
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10. SEO Network is one of our best selling vendor products!
True!
With 71 active account, totalling 570 keywords (Partners are currently selling everything from 5 keyword to 30 keyword packages)
That’s over $23,000 MRR!

11. SEO Network is only good for partners who are not currently offering SEO services.
False!

12. NAY
Most partners who are successfully selling SEO Network are using the product to replace their existing in house SEO strategies.

13. Even though recommended retail pricing is a 100% markup, we currently have partners successfully selling SEO Network for over 200% of the wholesale cost.
True!
Think Creative is currently selling SEO Network (10 keywords) for $1,495 per month.
Wholesale is $400 per month.
That’s a 273% markup!
And they’re selling the additional 10 keywords at $995 per month. It’s $350 wholesale!

14. SLA: Keywords & content complete within just five business days!
False!
Although the NetSuccessUSA team are stellar and sometimes get this done within five short business days…
SLA: Once the keywords are chosen, it takes 10 business days to complete the content.

15. NAY
Although the NetSuccessUSA team are stellar and sometimes get this done within five short business days…
SLA: Once the keywords are chosen, it takes 10 business days to complete the content.

16. Even though recommended retail pricing is a 100% markup, we currently have partners successfully selling SEO Network for over 200% of the wholesale cost.
True!
Think Creative is currently selling SEO Network (10 keywords) for $1,495 per month.
Wholesale is $400 per month.
That’s a 273% markup!
And they’re selling the additional 10 keywords at $995 per month. It’s $350 wholesale!

17. SEO Network is “black hat”—they just create link farms!
False!
Although the NetSuccessUSA team are stellar and sometimes get this done within five short business days…
SLA: Once the keywords are chosen, it takes 10 business days to complete the content.

18. NAY
SEO Network does not engage in black hat SEO and is not a link farm.
With over 36,000 campaigns currently running, they have complete transparency in the dashboard via reports, content, and links. The Partner/SMB has full control.
They’ve been doing this for over 12 years with no penalties.

19. SEO Network

20. What is SEO Network

21. SEO Network Onsite and offsite SEO
A fast and effective way to add high quality content with authority to any website. The Network will address important ranking signals used to determine the value and relevancy of a website for 10 keywords.
The network will get your clients the content they need to rank and authority inbound links from competitors and businesses in their category.

22. Optimize website search rank
Here’s how…
Onsite SEO
The network will create for your clients the content they need to build a website that ranks.
Offsite SEO
The process of interlinking with industry related businesses starts right away. The backlink profile will become more relevant and authoritative quickly.
10 Keywords
The new content pages are tagged and coded with 10 local and relevant keywords and optimized to appear in search.
Reporting
View progress on the search engines, all new links being generated, and where their link are coming from.

23. Who is SEO Network?
An organized index of businesses and market categories.
Since 2005, our network has been growing with a focus on small to midsize businesses.
Over 40,000 unique & independent online business partners have joined.
Websites of all markets and platforms (HTML, PHP, ASP, WordPress)

24. How does it work, exactly?

25. The product objective
Optimize local and national keywords for the top search engines and Google mobile results.
Turn-key improvement in the organic search results for any site.
Manage and expedite the hard part of building authority online.
Empower our partners clients to help guide their own campaign.

26. SEO Network: How it works1
¯¯¯
The network code generates and integrates vital missing content pages. Relevant keyword related content is added with the new pages tagged and coded for 10 keywords. 2
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Interlinking with industry related businesses begins. The Live Link Data Report shows links being generated, corresponding keywords, where the link appears, and relevancy score. 3
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The system will actively watch for new relevant link partners daily and check to ensure the links stay live over time.

27. SEO Network: How it works
Campaigns are run on a monthly basis
Quality content built to rank Optimized and backlinked
10 relevant keywords
Live Link Data Report Shows links being generated, corresponding keywords, where the link appears, and relevancy score.
SEO Network Panel login Client can receive their own SEO Network Panel login to view their progress on the search engines, links being generated, and where their link are coming from.

28. SEO Network: How it works
How the keywords work
SEO Network: How it works
Who picks the keywords?
What types of keywords?
Clients are encouraged to submit the localized keywords that are most important to them. Our team may submit keyword suggestions or revisions if a keyword list contains overly generalized or single word keywords.
The goal is to mirror the phrase a searcher puts into Google. Over the years users have gotten smarter about their search queries. The average user knows that a non-descript search will return unhelpful results and thus the average Google search is usually a three word phrase. Better targeting in keywords leads to better performance in search results, higher conversion rates, and happier clients. Keyword related consultation is available.

29. SEO Network: How it works
Features
SEO Network: How it works
Improvement and tracking on ten keywords
Complete control with customer service
Full transparency of work with no hidden fees!
Industry related inbound authority
Targeted keyword landing pages
Unique keyword relevant content

30. SEO Network: How it works
Network Panel Reporting
SEO Network: How it works
See each business that links into your domain.
Track your Google, Yahoo, and Bing search engine positions as they progress with a weekly snapshot.
You decide how other business owners reference your company.

31. Live Demo

32. What’s the opportunity?

33. SEO Network: How it works
The opportunity is huge!
SEO Network: How it works
Let’s start with the basics...
28 million SMBs in the US
54% have a website
14 million opportunity!

34. SEO Network: How it works
The opportunity is huge!
SEO Network: How it works
Drill down...
Of those 14 million, 40% know they need to focus on SEO—they plan on improving it!

35. SEO Network: How it works
And then there’s this
SEO Network: How it works
Take it with a grain of salt
How many are ineffective because they can’t be found?
But customers can’t visit a site they can’t find!
97% of all small business websites are ineffective.
91% of customers have visited a store because of an online experience!

36. Why? Search is still relevant and should be a major focus
Majority of website traffic comes organic searches on Google, Bing, Yahoo, and other search engines. There is a constant debate going on regarding the relevance of SEO for online businesses, so it still needs to be a focus for any small online business owner.
Invest in a long term SEO strategy that will help you rank on Google. This can be extremely tough for certain niches, which may force you to target long-tail keywords related to your niche through smart content marketing.

37. How to sell it!

38. SEO Network: Exclusive offer
Only $400 per month!
Improvement and tracking on 10 keywords
Full transparency of work with no hidden fees!
Complete control with customer service
Industry related inbound authority
Targeted keyword landing pages
Unique keyword relevant content
DIFM

39. SEO Network: Exclusive offer
Only $225 per month!
Improvement and tracking on 5 keywords
Full transparency of work with no hidden fees!
Complete control with customer service
Industry related inbound authority
Targeted keyword landing pages
Unique keyword relevant content
DIFM

40. Selling it as a standalone?
Our recommendation 10 5
$700/month
$400/month
As a DIWM or DIFM On the low end
As a DIWM or DIFM On the low end

41. Bundle with Vendasta products or your own
Create a package
Bundle with Vendasta products or your own
Vendasta Products
Reputation Management Boost online presence
Listing Builder Listing Distribution, Listing Sync Pro
Your Current Offerings
Websites! If you currently build, manage or optimize websites—this is the perfect product to complement your current offering. Get those sites to rank!

42. The SEO Network Difference?
Results, Reports, Case Studies

44. Reports Business: Specialty swimming pools in Los Angeles, California
Business: Automotive dealership in Beckley, West Virginia

45. Marketplace > Products > SEO Network > Files
Case studies!
Marketplace > Products > SEO Network > Files

46. ?

47. Janessa Yeomans Demand Management, Marketplace jyeomans@vendasta.com
linkedin.com/in/janessayeomans
ext 119
Janessa

48. Amy Gill Marketing Manager, Marketplace agill@vendasta.com
linkedin.com/in/amygillvendasta
ext 139
Janessa