1. MBAvengers proudly present:

2. What’s in the name?
First, it is about Family. Then, it is about Family.
We want our Family to enjoy a safe WiFi experience at home.
FamFamWiFi™ is safeguarding the one thing we value the most – our Family.

3. FamFamWiFi™ - Your family. Safe online!
Simple Wi-Fi home network, any parent can operate without the need of becoming an IT expert F
Separate personalized secure networks for each family member A
Sophisticated parental controls, designed by parents, for parents M
Cloud-based behavioral analysis to inform family's online activity I
Artificial Intelligence Nanny service via connected Amazon Alexa  L
Intelligent notifications for critical family home network alerts and events Y

4. Key Product Characteristics
Full home network management at laymen terms via mobile device. No need to become an IT pro!
Personalized individual wireless networks for each family member
Each family member will have personalized network connectivity. Not the traditional DNS-based parental control – which is easily bypassed by tech-savvy children
Artificial intelligence for active real-time monitoring of home network activity
Artificial intelligence safeguards to keep entire family safe at all times
Amazon Alexa integrated cognitive intelligence to interact with children (FamFamNanny™)

5. Product Features
FamFamNanny™

6. The FamFamWiFi™ product
A tiny white box with simple connector to a family’s cable modem.
Nicely packaged for a delightful unpacking experience. Feel-good packing with trusting colors.
Simple 2 minute setup:
Unpack and connect
Download the free app
Add your family
“If you can unpack an Apple iPhone, you definitely going to enjoy unpacking the FamFamWifi™”. ~Oliver Degnan

7. How does FamFamWiFi™ work?

8. Technical Characteristics
Raspberry Ri Linux OS
Allows for built-in continuous software updates via Amazon AWS cloud service.
Wide range Ghz and 5Ghz b/g/n bands
Multiple FamFamWiFi™ routers can be linked together for optimal home coverage of Wi-Fi signal
Off-the-shelve technical components and software OS
Manufacturing: Quick assembly of off-the-shelve components. Minor soldering for the antenna connectors, and LED indicator lights on case
Plastic casing, with regulatory FCC signal shielding, provided by plastics manufacturer

9. Industry History 1999 2003 2006 2009 2012 2015 Wi-Fi Usage Casual
Convenience
Business-Critical
Mission-Critical
Prime-Transport

10. Industry Competitors

11. Support for Concept- Parental Controls
87% of people in the Unites States have internet in their home
Only 7% of households with internet access prohibit use of the internet by children
Traditional router parental controls are difficult to understand and to configure
Traditional parental controls are easily bypassed, especially by children

12. Internet Safety Survey

13. Parents with children ages 2-17
Segmentation
Geography- Global Need vs Start Up Capabilities​
Income- Homes with $20,000 annual income have internet service other than smartphone data​
Age years old​
Decision Roles- Even Split​
Life Cycle
Targeting
Parents with children ages 2-17

14. Positioning
FamFamWifi™ is a product designed for high-involvement parents of children ages 2-17 who want to protect their children from the risks involved with internet use by providing a safe, controlled online upbringing.  FamFamWifi™ uses an innovative personalized wireless network for each household member, utilizing artificial intelligence to monitor and analyze online behavior.
FamFamWifi™ positions itself as a superior router with innovative parental controls competing with similarly priced, trusted conventional routers without these unique features.

15. Distribution Strategy
Website set up budget $2000 with $250 monthly sustainment
Establish Brand Ambassadors(parents prolific in social media/Bloggers)
Direct Sales via website and Amazon (up to 10,000 units)
•Assumes 10,000 units sold and forecast of 5,000 units a month
•Adds ISP as potential service provider
Distribution via Internet Service Providers (ISPs)
•Assumes 50,000 units sold and forecast of 10,000 units of month
•Requires significant sales history, confident forecast, and market share to  support investment in inventory and promotional deals with retailers
Retailers (Walmart, Best Buy, Walgreens)
Distribution Strategy

16. Re-invest 12% of revenue into advertising
Modify media mix to include television as sales support ISP distribution and retailers
Re-invest 12% of revenue into advertising
Initial Media mix of 45% internet ads, 45% social media ads, 10% trade shows
Initial Budget of $25,000
Promotion Strategy

17. Production Costs & Pricing Strategy

18. Loan

19. Start Up Expenses

20. 2018 Income Statement July 1st

21. Sales Forecast Year 1 10,000 Units @ $159.99 $1,599,900 Total Sales

22. Thank You!