1. Alex Lin President ,Industrial Automation Group April 20, 2004
Advancing eAutomation Advantech Technology, Products, and Partners Development Strategy
Alex Lin
President ,Industrial Automation Group
April 20, 2004

2. Industrial Automation eAutomation
Embedded/Web
2000
Unbind
Automation
eAutomation
Revolution in Automation…. PC
1990
Empower
Automation
PLC
1980
Simplify
Automation
Since relay was applied to control equipments, the “Automation” age is coming. When micro-processor was invented, everyone started to apply it into automation application. The micro-processor not only reduces controller size but also simplify the automation. This is the PLC – “Programmable Logic Controller”. PLC become the major force of current automation. But, since 1980 age, when PC & Windows show dynamic graphics at HMI software, PC starts to entry automation area. With PC evolution, PC brings more powerful computing, display and communication to empower automation application. Whatever, it still is an automation island and it is not efficient at internet age. Now, thru internet technology to integrate real-time automation information and business information is becoming business’s competition advantage. Thru internet technology, you can monitor, maintain and diagnose automation at anytime, anywhere. So, we believe internet technology will make automation boundless and become the next wave of automation.
For this new automation trend, we would like to give it a name - “eAutomation”
Relay
1970

3. eAutomation- Unbind your Automation
Ethernet simplifies automation architecture
Web-HMI becomes eBusiness enabler
Open embedded system brings PC-technology to the factory
Control moves to smart I/O block
Smart Ethernet device becomes the mainstream
Laboratory
SCM
Notebook
CCR
ERP
WAP
eWorld
eAutomation
How eAutomation make automation boundless? There are four major driving force. The first one is “embedded Ethernet”. Ethernet is the standard connection in the computing world now. Everything is almost built with Ethernet capability. From networking card to chip, one 3-in-1 Ethernet chip can be easily designed into PLC or control equipments. The second driving force is web technology. Simple embedded web server make real-time data displayed in HTML format at browser. Add-on XML technology easily exchange automation information with business information. And, Microsoft .NET evolution provide boundless service thru internet in the future. The third driving force is embedded OS – Windows CE or Linux. It solves the major bottleneck of PC to automation, that is “Reliability”. With Windows CE & Linux, the PC system can be fan-less, without hard-disk. It does a big jump in reliability. The last one is “SOC – System-On-Chip”. SOC bundles previous three forces in one chip and make each eAutomation equipment be an intelligence devices.
HWI
Home PC
UNO-2000
ADAM-6000
ADAM I/O system
WebOIT
VBOX-3000

4. Advantech eAutomation Roadmap
Fully eAutomated
Intelligent automation devices functioning interactively on a distributed Ethernet Industrial Network
Phase III
+5-10 Years Become the leading eAutomation provider
Today Integrate legacy devices
into Ethernet networking
Ethernet Connectivity
Value-Added
Product & Service
eAutomation Appliance
Value-Added Product & Service
Phase II
Ethernet Connectivity
Build Simple
Networking
Phase I
These driving forces are coming true step by step and they make eAutomation’s paradigm shift stage by stage also. When “embedded Ethernet” is becoming true today, every automation device is connected by Ethernet. You can easily find almost each new automation product is built with Ethernet communication port. Even legacy RS-232 automation devices, you can easily find Ethernet-to-RS-232 data gateway products on the shelf. Based on Ethernet connectivity, The web technology – “HTML, XML, .NET” brings more value-added benefits to automation system. These value-added service includes remote monitoring, maintenance and diagnose at anytime and anywhere. It not only save cost for business but also create business’s competition advantage. In the future, while SOC is coming popular, every automation equipment will be an intelligent device and the automation system will become distributed system in internet.
Next, I would like to talk about each phase more detailed.

5. Evolution of eAutomation
Role of Human
Human Interaction
Role of Device
Decision Making by Human, Simple Execution by Device
Phase I
Monitor & Analyze
Decide
Act
Frequent
Complex
Using Device Language
Network Port
Collect Data
Simple Net Server
Strategic Analysis by Human, Complex Execution by Device
Phase II
Analyze
Decide
Check
Upon Demand
Simplified
Using Web Language
Visualization
Data Collection
Monitor / Control
Rule Setting by Human, Smart Task Performed by Device
Phase III
Define Rules
Evaluate
Notified
Based on Business Needs
Using Business Language
Artificial Intelligence
Field Commander
Monitor / Control

6. Advancing eAutomation on Factory Floors
Open Embedded Controller
Distributed Control I/O
Web Ethernet I/O
Video over IP
Web HMI/SCADA S/W
Alarming
Ethernet
Central Control Room
Factory Building

7. Technology and eAutomation Platform Development
Apply the mature eConnectivity, information technology from the eWorld.
Leverage the unique efficiency of embedded service from design to manufacture in Asia.
Transform and embed the automation know how from technology alliance, Advantech in-house design into open system platform.
Synergize eAutomation platform and solution partners in the worldwide service.
Automation
Know-how
System-On-Chip
Embedded-Computing
Web
Technology

8. Product Development Example – PAC (Programmable Automation Controller)
Open platform provides wider data computing/integration, multi-discipline control (sequential, motion and process), and visualization via the Ethernet/internet
Control
Data &
Integration
Visualization
PC-based
Automation
PLC & DCS
Programmable Automation Controller

9. Technology Synergy – PAC (Programmable Automation Controller)
Scalable platform from SOC (System-On-Chip), embedded computing, web-enabled networking
UNO, TPC and ADAM-8000 controller series
Embedded know how from technology partners
Fieldbus communication
SoftLogic control software
Wireless networking
Value-add with eAutomation solution partners
Value-add with
eAutomation
Solution Partners
Fieldbus Comm.
Softlogic Software
Wireless Network
UNO Series
TPC Series
ADAM-8000

10. eAutomation Platform & Focus Market
EMS
FMS/BA
ITS/IVS FA
MA/ATE
Target
Markets
eAutomation Solution & Channel Partner
Global Product Sales & Marketing
Industrial I/O
3U CompactPCI
Low-profile Universal
PCI I/O Cards
Motion Control Cards
Signal Conditioning
LabVIEW / MATLAB
DasyLab / DAQView
eAutomation
ADAM I/O System
Industrial Converters
UNO
Digital Video Server
WebLink/WebOIT
A-Studio, ADAMView,
SoftLogic
Product
Segments
Industrial Communication
Industrial
Computing
Platform
Ethernet Data Gateways
Fieldbus Interfaces
LCD Panel Display
HMI
Workstation
Embedded & Web Technology

11. eAutomation Solution Partner Program- eASP Program
Building/Facility Management System
Environmental Monitoring System
Intelligent Transportation System
Factory Automation
Machine Automation
Work collaboratively with Advantech to deliver field proven, value-added solutions to the automation industry.
Promote your solution through Advantech’s worldwide value-added channel partners network.

12. Critical Factors for Business Success
Customer’s expectation and needs for value-added service is growing yearly
2. Need flexible solutions to meet customer-oriented project demands that require long term support
3. Only the leading companies with committed partners can enjoy profitable business
Service
Expected
100%
80%
60%
40%
20% 0%

13. Our Commitment to eAutomation Premier Partners
Advancing eAutomation branding
2. To build long term repeat business base with partners, mutual commitment in segments such as products, markets, applications, etc.
3. To leverage effective global support and success to meet local needs
4. To provide premier financial support in committed segments
5. To invest eAutomation Competence Center to support partners in big project developments

14. Global eAutomation Success for Your Local Business Needs
RMA/ Logistic
Website
Customization
eStore
eAutomation Mall
Global Support
Competence
Center
Partner
Zone
eAutomation Premier
eAutomation
Solution Partner
Application
Story
eAutomation Day

15. Success Partnership with Geveke
Growth Business Commitment
Joint Solution Brochure together
2004
Winning trust for eAutomation Biz.
2003
Win-Win
Success
Launched Partner Program
2002
Establish Partnership
Marketing
Sponsor
B2B &
Partner Zone
Pricing Strategy

16. Geveke eA Business Trend - by Product Division
Total  33%
Total 73%
25%
104%
31%
47%
38%
93%
46%
31%

17. Advancing eAutomation Thank You
eAutomation Platform
eAutomation Day
eAutomation Channel Partner
Advancing eAutomation
Partnering for Success
Thank You
eAutomation Premier Partner
eA Competence Center
eAutomation Solution Partner