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Marketing Department Curriculum

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Presentation on theme: "Marketing Department Curriculum"— Presentation transcript:

1 Marketing Department Curriculum
November , 2017

2 Objective Organize our course offering by tracks in a way that is easily comprehensible to students Identify any major gaps or duplications Define logical course groupings/ sequences for students pursuing specific interests Define ways to improve our curriculum going forward

3 Proposed Marketing department track offering
Strategy/ consulting Marketing Strategy Branding Innovation & Growth Insight and analytics

4 Branding Innovation & Growth Insight & analytics
Marketing department – tracks already defined Managing Brands, Identity & Experience1 Branding through Social Media Advertising and Branding Immersion Seminar: Branding in the Arts NYC Immersion Seminar: Luxury Brands The Design & Marketing of Luxury Brands The Luxury Approach Branding, Innovation, and Technology2 Branding Marketing for Organic Revenue Growth High Tech Entrepreneurship New Product Development Research to Revenue Systematic Creativity in Business Immersion Seminar: Internet Innovation Business Marketing & Innovation: Start-up Strategies for Large Companies Entrepreneurship in Incumbent Media Companies* An Introduction to User Experience* Catching the Growth Waves in Emerging Markets GIP: Doing Business in Myanmar GIP: Doing Business in North Africa GIP: The Business Environment in Vietnam Innovation & Growth Behavioral Economics & Decision Making The Psychology and Economics of Consumer Finance  Becoming Better Choice Architects Strategic Consumer Insights Marketing Research and Analytics Developing QI: Responsive Decision Making Through Quantitative Intuition Qualitative Marketing Research and Strategic Planning Insight & analytics *also in strategy&consulting

5 Courses offered (outside the three prior tracks)
Topics Courses offered Instructor Strategy/ consulting Integrated Marketing Strategy Defining and Developing Winning Strategic Capabilities Driving Strategic Impact: Mastering the Skills of Strategy Consulting Sherman Martinez Viola/Wadwa Strategy in media & other industries Media Marketing and Entrepreneurship Entrepreneurship in Incumbent Media Companies Data Driven Dollars Internet wars Retailing leadership The Business of Sports Devajaran Price Ariav Grusd Cohen Broadie Marketing strategy Developing and Executing the Market Strategy Marketing Plans Workshop Brand Management in the 21st Century Pharmaceutical Marketing Marketing of Financial Services Marketing the Arts, Culture & Entertainment Entertainment Marketing & the Crafting of Celebrities Businesses Noel Sexton Hafen Jamil/Zak Seshadri Millan Moses Pricing/ Selling Pricing Strategies Sales Management Entrepreneurial Selling Managing Strategic Customers Asim Krawitz Krawitz/Baron Media platforms Digital Marketing Digital Marketing: Strategy & Tactics Media Platforms and Content: A Foundations Course An introduction to user experience Jerath Kagan Sarvary Canneti

6 Track structuring criteria
Alignment with students career interests Group in two tracks: Strategy consulting and/or industry strategy in media related industries Marketing strategy and execution across industries and media platforms

7 Strategy/ consulting Marketing Strategy Proposed new tracks
Integrated Marketing Strategy Defining and Developing Winning Strategic Capabilities Driving Strategic Impact: Mastering the Skills of Strategy Consulting Media Marketing and Entrepreneurship Entrepreneurship in Incumbent Media Companies Data Driven Dollars Internet wars Retailing leadership The Business of Sports Strategy/ consulting Developing and Executing the Market Strategy Marketing Plans Workshop Brand Management in the 21st Century Pharmaceutical Marketing Marketing of Financial Services Marketing the Arts, Culture & Entertainment Entertainment Marketing & the Crafting of Celebrities Businesses Pricing Strategies Sales Management Entrepreneurial Selling Managing Strategic Customers Digital Marketing Digital Marketing: Strategy & Tactics Media Platforms and Content: A Foundations Course An introduction to user experience Marketing Strategy

8 Proposed Marketing department track offering Connections and interactions
Strategy/ consulting Marketing Strategy Branding Innovation & Growth Insight and analytics

9 Going forward Present tracks in a way that is clear and attractive to students Be able to improve/adapt course offering as required Close already identified course offering gaps Quantitative analytics courses Sales/ channel strategy courses Retailing/ omni channel courses

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