1. SKN WG Communication Webmeeting 23/9/16
Solar Keymark
SKN WG Communication
Webmeeting 23/9/16

2. SKN WG Communication Follow-up previous meeting
Proposals for discussion:
Keymark Marketing activities in 2017
SKN Marketing Activities 2017
Prepare a simple marketing plan for SKN meeting
Budget for some of the actions

3. SKN WG Communication Follow-up previous meeting Questionnaire:
Proposal from Henri

4. SKN WG Communication Keymark Marketing activities in 2017
No promotion by CEN/KMO
Discontentment with logo
lacks a modern appeal - visually of limited attraction „old- fashioned“, „outdated“
lacks clarity and reproducibility in different environments (online vs. offline, b/w vs color)
allows no distinction between product groups
Keymark revenues should be partly reinvested in its promotion and development

5. SKN WG Communication Solar Keymark Marketing activities in 2017
Preparation of a simple MKt Plan
Support promotion work of SKN members
New brochure ( SK “for dummies”)
Improve Keymark brochure
Video (SK “for dummies”)
Lectures/presentations (easily to translate)
Website
Updated info – new products
Map of license holders worldwide
Map of certification systems

6. SKN WG Communication Solar Keymark Marketing activities in 2017
Preparation of a simple Mkt Plan
Newsletter
addressing different target groups
Enhance and use the technical capacity of SKN
Potential use of social media

7. SKN WG Communication Solar Keymark Marketing activities in 2017
Preparation of a simple Mkt Plan
Promotion towards subsidy schemes/regulatory bodies
Information
Workshops - support scheme bodies.
influencing
national “lobbying”
synergies with other Keymark schemes

8. SKN WG Communication Solar Keymark Marketing activities in 2017
Preparation of a simple Mkt Plan
Institutional communication of SKN
Develop a marketing plan
Presentations at trade shows / conferences