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awarENESS CAMPAIGN FOR AN ANIMAL SHELTERS

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Presentation on theme: "awarENESS CAMPAIGN FOR AN ANIMAL SHELTERS"— Presentation transcript:

1 awarENESS CAMPAIGN FOR AN ANIMAL SHELTERS
De herdt Estelle, Hermans Barbara, Noémie la Marca, ena marijanovic 3dd2

2 introduction Choose a shelter Its current situation analysis
Similar charities Awareness campaign

3 Step 1 Which animal shelter?

4 Choice of animal shelter
Animal shelter dedicated to rabbits, chinchilla’s and guinea pigs Organization which rescue and educate Hope receiving donation Weak awareness in Canada (and not at all in Europe) Since 1984 (33 years of experience) 2 locations in Canada More than 50 volunteers Already more than animals rescued

5 Step 2 Current situation of the shelter

6 Current situation communication SOCIAL NETWORKS Very active
Facebook page rated 5 Youtube channel: not really active Few videos

7 EVENTS Calendar available on the website
Very active on event activities Agility Training in Fountain Valley: “Train you and your rabbit to hop the hurdles and go through the hoops.” Hoppy Hour: Hoppy Hour area a place where lots of rabbits all playing together and have a lot of fun Education Classes : Learn about rabbit health, care, grooming and bonding Bunny Expo : Free event for you and your Bunny Photoshoots Agility trainings Buddy weddings Contests Refreshments

8

9 FUNDS Raised by donations One time/ monthly donations
Items donations available on Bunny Bunch website Possibility to donate for seasonal photo shoots Donation with the choice of their wish-list

10 Current situation Responsive parents and persons Lovers of pets
target Responsive parents and persons Lovers of pets Happy and healthy environment Consider the pet as a part of the family and not just as a random kid’s gift Usually female customers who became volunteer

11 Current situation SEO well managed
Do they succeed? SEO well managed Good traffic on Facebook and Instagram They still need Number of volunteers Donations Adoption of animals Because of the rising numbers of rescued animals

12 Step 3 Analysis of similar charities

13 How do other charities communicate?
“Paws” (Canada) Peoples animal Welfare Society Since 1972 in Toronto Rescue Adoption Social networks Facebook Twitter YouTube Newsletters Events Blog Videos FAQ’s

14 “California wildlife” (California, us)
For the animals Rescue Rehabilitate Conservation Educate Invite people to get involve Donation Communication: Newsletters Events (acoustic night) Blog Social networks Malibu magazines

15 “Hope for paws (California, US)
Animal rescue organization Give pieces of advice Communication: Newspaper ing TV channels Animals websites/ organizations Social networks (Facebook/ twitter/ Pinterest/ Flickr/ YouTube/ Tumblr/ Instagram)

16 How can the event that went viral inspire something new?
“Cheech the smiling dog” Buzz Capture funny moments Original way to introduce the organization Bring curiosity New idea Christmas hat

17 Step 4 Awareness campaign

18 Awareness campaign Diagnostic of Good use of the social networks
SEO well managed Many ideas for events Low awareness rate Number of volunteers Donations Adoptions

19 Where/ How can they improve?

20 Awareness campaign On which social network? Instagram
 capture of unexpected moment Inspired by Cheech the smiling dog Why? Draw attention How? The help of the youtuber #SweetHomeBunny #BringHimJoy

21 Instagram campaign: Partnership with a youtuber
Who? “Lennon The Bunny” Lorelei, Californian girl, LA YouTube channel with videos about her bunny (39K) Why? Videos about rabbits Give advice How? Help us with our Instagram campaign Start the movement

22 Awareness campaign On which social network?
Facebook  Action : “How fast will you run to gain its heart?” What? Walkathons Paddock with rabbits of the shelter Pictures with rabbits + Headband with rabbit’s ears Why? Perfect event for active supporters of our Bunny Bunch Rabbit Rescue It is time for them to show their passion and love for their bunnies Drive traffic Maximize company’s visibility Business connection  help find sponsors

23 How? Participation : Link on Facebook Page + Website Appointment in the park nearby  Posters in the city/ neighborhood  Share photo on Facebook Sponsoring Goodies for events : T-shirts & bottles waters : merchandises to raise funds Medical and first-aid supplies nearby in the case of an accident. Partnership BudgetBunny (influencers couple)

24 Awareness campaign slogan visuals “Don’t turn your back on me”
Raise awareness Make people more sensitive Animals aren’t objects Boost adoption

25 Awareness campaign How to draw coverage and become viral?
Instagram action Bring an interest Bring visibility Bring creativity Facebook action Bring awareness especially in the neighbourhood and the city People will talk about The main campaign will sensitize

26 At the event + near park around
Awareness campaign Moment for the campaign Actions\ Months September October November December April Posters « How fast will you run to gain its heart? » + Facebook 2 first weeks Walkathons Third week Posters « Don’t turn your back on me! » At the event + near park around Instagram #SweetHomeBunny Suggestion: pet expo 200€ People come back from holidays Back to daily life Better for adoption Make the time to take care of the animals October  already a busy month for them

27 Don’t turn your back on me!
2- actions to bring awareness Instagram: #SweetHomeBunny Facebook: “How fast will you run to gain its heart?” 1- main campaign to make people more sensitive about rescued animals in shelter

28 Thank you for your attention
Any questions?

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