1. I tried to save the world this year but no one would listen!
(the condensed version)
By Shari Graydon
Salute you for showing up and demonstrating your commitment to wanting to save the world in the first place.
Close your eyes, pay attention to what image comes to you when I share this quote by British poet, Robert Browning: Man’s reach must exceed his grasp, or what’s heaven for.

2. … why it’s harder for women to be heard… Centuries of language and imagery that excludes us from reaching, acting, saving the world, despite the fact that without women, life on this planet would have ceased long ago!

3. Present authoritatively Craft compelling messages Build profile strategically
Usually full-day workshop - 90 minutes originally; now 45.
When I asked Janet what I should focus on, she -- knowing
how desperately the future of the world needs women’s voices to be heard,
Said “do it all”. Foolishly I agreed! So the three areas I’m going to touch on
Are how to present with authority, craft compelling

4. Who you are speaks so loudly I can’t hear what you’re saying.
Ralph Waldo Emerson
UCLA research - speakers’ credibility influenced by superficials:
Physical presentation 55
Vocal presentation 38
Content 7

5. APPEARANCE
Professional
Appropriate
Confident

6. Project Physical Authority
Take up space
Develop a strong hand shake
Make eye contact
Maintain a symmetrical stance
Mimic leader’s body language
Pick strategic position
Model, experience physical authority:
stand up to speak
raise your hand
open your arms
initiate contact

7. VOICE Volume Speed Accent Vocabulary Vocal pitch, variety
Emotional tone, warmth

8. Project Verbal Confidence
Avoid up-talking
Use lower register
Avoid apologizing
State vs. question, avoid tags
Ask for what you want explicitly
Maintain a sense of humour

9. CONTENT
Accessible
Relevant and useful
Credible and supported

10. CMAP TOOL “Communications Map” Purpose - what you want to achieve
Audience - who you’re convincing
Context - what else is at play
Message - what you should say

11. Purpose
Describe your desired outcome in a way that ensures you’ll know if and when you’ve achieved it
“I want to persuade my colleagues that it’s in their best interests to vote for the motion.”

12. AUDIENCE What do they care most about?
Who do you want to influence?
What do they care most about?
Are they receptive or resistant?
How can you demonstrate your awareness of their concerns?

13. AUDIENCE continued I will not waste your time
KEY SIGNALS TO SEND:
I will not waste your time
I know what you care about
I know my subject

14. CONTEXT Physical circumstances Recent or current events
external factors that may influence your response
Physical circumstances
Recent or current events
How can you build on or overcome these factors?

15. MESSAGE How can you engage? What compelling data?
How best to organize?
What will best persuade?

16. Organizing for Impact Point, counterpoint Myth and fact
Point, reason, evidence, point
Point, counterpoint
Myth and fact
Problem and solution
Cause and effect

17. PERSUASION Start with what you agree on Appeal to their self-interest
Emphasize benefits
Provide evidence
Cite a respected expert

18. PERSUASION continued Talk about how people are affected
Provide a clear alternative
Give the reasons first
Make your “ask” explicit
Use reason and emotion

19. Increase your profile
Write
Speak
Serve