1. Name : sarah alshahrani
Analyze and evaluate an advertisement
Name : sarah alshahrani
ID:

2. Outline Background of the advertisement The Advertisement
Persuasion Tactics
Effectiveness
Summary

3. Background of the advertisement
This add is about a newspaper
The length is 2 minutes .
This advertisement won the "Cannes Lion Award"
The add shows The credibility of this newspaper and the speed of transferring the event.

4. The advertisement

5. Persuasion Tactics
The advertisement used a story and a scenario as a tactics for they express more than words
Very smart way of Catching the viewers attention by transferring the imaginary story to real life

6. Effectiveness
the add is very effective because it shows reporters, news and the journal several times and how fast the news was spread world wide.
Also because it was unique and interesting.
It also showed how the public and the guardian journalists were discussing this modern case together

7. Summary
The add is about a british daily newspaper called "The Guardian".
It was aimed to everyone
Inspired by the famous "three little pigs" story .