1. Association of MBA’s Session 4: Fundraising: Theory & Practice
Stephen Robertson
CEO The Big Issue Foundation
@TBIF
@Stephen_TBIF

3. Best Practice Preparation is everything Why are we here?
What are we trying to achieve?
How do we want to be seen?
Has everyone bought in?
Invest – time, ideas, care & money

4. Partnership & Network Leverage
The are many ways a person can donate
Personal gift
Corporate gift,
Trust or formal body….
Partners & networks are people first
Networking means sharing & listening
Lifetime value vs. initial return

5. Alumni Networks The most valuable asset Lifetime value and advocacy
Provide the tools to ‘champion’
Provide the benefits of ‘championing’
Cultivate to motivate
Knowledge & the ‘tools to manage’ critical

6. Personal Tips
Embrace failure & learn, answers can be closer than expected
Integrated social media & website strategy
Show what has been achieved even when not asked
People give to people
Relationships are everything
Always say ‘thank you’

7. Thank You