1. TO
PERSUADE

2. proposition

3. proposition

4. claim

5. claim

6. argument

7. argument

8. tone

9. tone

10. audience

11. audience

12. purpose

13. purpose

14. structure

15. structure

16. point of view

17. point of view

18. perspective

19. perspective

20. subjective

21. subjective

22. facts

23. facts

24. statistics

25. statistics

26. examples

27. examples

28. quotes an expert

29. quotes an expert

30. quotes a source

31. quotes a source

32. biased

33. biased

34. anecdotes

35. anecdotes

36. attitude

37. attitude

38. mood

39. mood

40. opinion

41. opinion

42. inference

43. inference

44. generalization

45. generalization

46. fallacious reasoning

47. fallacious reasoning
An argument that sometimes fools human reasoning, but is not logically valid.

48. stereotyping

49. stereotyping

50. fallacy

51. fallacy

52. reasons

53. reasons

54. conclusion

55. conclusion

56. imagery

57. imagery

58. analogy

59. analogy

60. metaphor

61. metaphor

62. simile

63. simile

64. idiom

65. idiom

66. personification

67. personification

68. exaggeration

69. exaggeration

70. hyperbole

71. hyperbole