1. **** Comprehensive Site Business Plan

2. Executive Summary The Objectives: The Mission:
HMR, Inc. is in process of being formed as a Corporation in ****.
The Objectives:
to generate profit
to grow at a challenging and manageable rate
to be a good citizen and to help the country
The Mission:
to develop and maintain a portal called ICS to help **** business gain, and optimally benefit from online technology.

3. Executive Summary-Continued
The key to success:
- marketing and networking
- responsiveness to customer needs
- high quality, and generating repeat customers
Sources of Income:
The initial primary services offered will be charged based on monthly fees and subscriptions.

4. Executive Summary-Continued
The Market:
- the market for this business is wide open in ****
- an **** Web Portal that offers a broad array of resources and services, such as , forums, search engines, news, and on-line shopping and links to other sites is missing.
- **** is among the few countries in the world that lacks such a domestic Web "supersite.”

5. Executive Summary-Continued
Competition:
Several firms currently offer the similar but limited services to those planned by HMR, Inc.
(1)
(2)
(3)
None of these firms are seen as a significant barrier to the success of HMR, Inc. because, as stated previously, the overall market comprises nearly every service business in the country. In fact, some of these organizations may be potential alliance partners to HMR, Inc.

6. Executive Summary-Continued
Rapid Growth:

7. Services Provided e-Learning e-Business e-Traveling Web Mail News
Online Classes
Virtual Classes
Cyberschool
e-Business
Credit Card Shopping
Debit Card Shopping
e-Traveling
Web Mail
Anti Spam System
Anti Virus System
News
Local/Regional/National
Stock Market

8. Services Provided (Continued)
Advertisement
Banners & buttons
Text links & search results
Multi-format sponsorships
Context-Sensitive Ads
Web Shopping
Shopping Cart
Secure Server
Web Hosting
Content Management
Personal Templates

9. Services Provided (Continued)
Domain Hosting
Web Log
Chat & Forums
ICP Messenger
Chat Rooms
Voice Chat & Video Chat
File transferring

10. Operational Phases
ICS will be designed and implemented in five phases in roughly thirty total estimated cost of $2,382,000.
Phase 1 - Preparation phase (September to December 2007) (four months)
Recruitment of experts (mostly programmers) - $30,000
Securing of an office and a data center - $10,000
Purchasing of PCs for the office - $10,000
Purchasing of Bandwidth - $24,000
Purchasing of office furniture - $30,000
Total Cost: $104,000

11. Operational Phases
Phase 2 - Design phase (January to September 2008) (nine months)
Expansion of Bandwidth to 5 megabytes - $30,000
Purchasing of more PCs for the office - $10,000
Purchasing of office equipment - $5,000
Recruitment of sales force - $40,000
Office Rent - $18,000
Marketing the ICS to individuals, companies, and government agencies - $20,000
Design and testing of the ICS prototype – $30,000
Design and testing of Farsi modules (including payroll) - $610,000
Web log
Personal web templates
Public and custom design news
Pictures and Videos
Search Engine
News and Views
Music Messengers
Stock Marker
Weather Information
Single Users Passport ID and User name for advance users
Banners & buttons
Text links & search results
Total Cost: $763,000

12. Operational Phases
Phase 3 - Connection phase (October 2008 to March 2009) (six months)
Expansion of Bandwidth to megabytes - $21,000
Connection to Fiber Optic Network - $20,000
Purchasing of hardware and software for Data Center - $45,000
Office Rent - $10,000
Configuration of Secure Data Center and installation of hardware and software - $90,000
Design and testing of Farsi modules (including payrolls) - $470,000
e-Learning
e-Business
Cyberschool
Content Management
Total Cost: $656,000

13. Operational Phases
Phase 4 - Implementation phase (April to September 2009) (six months)
Marketing the ICS to individuals, companies, and government agencies - $40,000
Office Rent - $10,000
Recruitment of experts and technical staff - $150,000
Design and testing of Farsi modules (including Payroll) - $174,000
Travel
Digital Locker/ Brief Case
Messengers
Stock Marker
Weather Information
Total Cost: $374,000

14. Operational Phases
Phase 5- Testing/Improvement phase (October 2009 to March 2010) (six months)
Office Rent - $10,000
Advertising and promotion – $139,000
Testing and modifications of all modules - $126,000
Design and testing of other modules as needed - $150,000
Securing collaboration with other existing Farsi portals - $60,000
Total Cost: $485,000

15. Operational Expenses by Phases

16. Client Target Individuals:
, News, Web Log, Personal web templates, etc.
Industries:
Business-to-customer services, Business-to-business services, especially (a) those with international operations (e.g. import/export firms, travel agencies, freight forwarders) and (b) other information-intensive services (e.g. law, accounting, and consulting practices, banks, financial services, brokers), and (c) major government agencies.
Size:
50 to 5,000 employees

17. Client Target (Continued)
An estimated 100,000 businesses fit this profile. According to an industry magazine, only 30 percent of businesses with microcomputers have "online capability" (i.e. are equipped with a modern and telecommunications software). This implies a total market of 70,000 businesses (70 percent of 100,000) with no online capability, and an additional 30,000 businesses (30 percent) that have online capability. but may or may not be using it to their full advantage. It is the latter 30 percent that have the highest potential as HMR, Inc. customers.

18. Type of Customer

19. Estimated Revenue

20. 5 Year Profit & Loss

21. Estimated Revenue Est. Sales 2007 2008 2009 2010 2011 2012
Advertisement
74,000
130,000
200,000
266,000
330,000
Web Hosting
110,000
280,000
410,000
495,000
Web Mail
120,000
250,000
360,000
537,000
660,000
Web Shopping
30,000
75,000
88,000
137,000
165,000
e_Learning
10,000
50,000
95,000
News
15,000
40,000
55,000
Web Log
60,000
65,000
Book Stores
20,000
24,000
28,000
32,000
Auctions
33,000
47,000
58,000
Total
374,000
765,000
1,150,000
1,630,000
1,970,000

22. Estimated Costs Est. Costs 2007 2008 2009 2010 2011 2012 Payroll
50,000
400,000
250,000
150,000
200,000
Software Dev.
469,000
362,000
220,000
100,000
Advertising
80,000
Office Expenses
120,000
90,000
Supplies
2,000
12,000
17,000
22,000
27,000
31,000
Utilities
10,000
15,000
20,000
25,000
30,000
Total
104,000
1,091,000
944,000
542,000
702,000
551,000

23. Break-Even Analysis Desc. 2007 2008 2009 2010 2011 2012 374,000
Cash-in
374,000
765,000
1,150,000
1,630,000
1,970,000
Cash-out
104,000
1,091,000
944,000
542,000
702,000
551,000
Balance
-104,000
-717,000
-179,000
608,000
928,000
1,419,000
Total Profit
-821,000
-1,000,000
-392,000
536,000
1,955,000

26. Mission/Strategy/Tactics
How does mission, strategies and tactics relate to
decision making and distinctive competencies?

27. Strategy Strategies Mission Mission Statement Goals Tactics
Plans for achieving organizational goals
Mission
The reason for existence for an organization
Mission Statement
Answers the question “What business are we in?”
Goals
Provide detail and scope of mission
Tactics
The methods and actions taken to accomplish strategies

28. Planning and Decision Making
Mission
Goals
Organizational Strategies
Functional Goals
Finance Strategies
Marketing Strategies
Operations Strategies
Tactics
Tactics
Tactics
Operating procedures
Operating procedures
Operating procedures

29. Examples of Strategies
Low cost
Specialization
Flexible operations
High quality
Service

30. Strategy and Tactics Distinctive Competencies
The special attributes or abilities that give an
organization a competitive edge.
Price
Quality
Time
Flexibility
Service
Location

31. Examples of Distinctive Competencies
Banks, ATMs
Convenience
Location
Disneyland
Nordstroms
Superior customer service
Service
Burger King
Supermarkets
Variety
Volume
Flexibility
Express Mail, Fedex,
One-hour photo, UPS
Rapid delivery On-time delivery
Time
Sony TV
Lexus, Cadillac
Pepsi, Kodak, Motorola
High-performance design or high quality Consistent quality
Quality
U.S. first-class postage
Motel-6, Red Roof Inns
Low Cost
Price