1. The Marketing Mix and SWOT Analysis of….
Skittles
February 2011
Jacob CoHen

2. Price BIG BAG OF SKITTLES! $1.68 per package-2.17 ounces
$19.99 per package-3 pound
BIG BAG OF SKITTLES!
February 2011
Jacob CoHen

3. Product Rainbow package 2.17oz. or 61.5 grams White writing
February 2011
Jacob CoHen

4. Promotion Tube sock commercial Taste the rainbow commercial
Funny commercial in Super Bowl
February 2011
Jacob CoHen

5. Place Convenient stores Candy machines Grocery stores February 2011
Jacob CoHen

6. Strengths Many colors Different flavors Sold in multiple Continents
Every age group consumes Skittles
February 2011
Jacob CoHen

7. Weakness Sticky Plastic packaging rips easily Become stale fast
February 2011
Jacob CoHen

8. Opportunities Longer expiration date
Cover skittles with non-sticky material
Package in plastic container
February 2011
Jacob CoHen

9. Threats M&m’s Starburst Wonka Mike n Ikes Twix February 2011
Jacob CoHen

10. The End
"TASTE THE RAINBOW"
February 2011
Jacob CoHen