1. Celemi AAPAC Partners Meeting Bali 2017
Performance Development Consultants’
Celemi AAPAC Partners Meeting Bali 2017
Developing Business Leaders:
A Case Study Presented By
Azman Shah Dato Aziz
Performance Development Consultants Sdn. Bhd.
Merging Minds, Developing People
No & 3, Jalan PJU 5/4, PJU 5
Dataran Sunway, Kota Damansara
47810 Petaling Jaya, Selangor, Malaysia
Tel : Fax :

2. THE COMPANY
Established since 1995
Average annual trainings days by PDC ( ) = 350 days
22 years of training and consulting experience in Malaysia and abroad
Work with clients around the region including Brunei, Indonesia, Vietnam, Singapore as well as the Middle East.
PSMB and registered training provider of Kementerian Kewangan Malaysia
Proven Track Record
Conducted 15 batches of Cyberjaya’s Graduate Attachment and Training Programme (“GREAT”) Employability Programme since 2009 until the present.
Successfully run a 1.5 years-long Guiding Light Project (Mentoring Programme) with OPUS.
Impactful and effective Leadership Development programmes with Cyberview, PERMATA, iPerintis, MINDEF, ASTRO, IBBM
Conducted Focus Group Discussions across the nation and provided recommended solutions to PETRONAS.
Chosen by Human Resource Development Fund (“HRDF”) as a part of the team to generate the ‘Positive Work Culture’ program which is now in high demand among many corporations.
Pioneer consultancy company specialising in Emotional Intelligence, Coaching, Talent Management in Malaysia.
PDC’s objective is to offer strategic information and services to human resources management and development

3. Leadership & Soft Skills Training Leadership/ Management Coaching
PDC CREDENTIALS
Services
Our Offerings
Leadership & Soft Skills Training
Customized training content & delivery
Psychological & business research based training content
Practical/experiential-based learning methodologies including group facilitation, case studies, videos, business games, role-plays
Learning evaluation methodologies including pre-test & post-tests
Leadership/ Management Coaching
Behavioural, Personality, Attitudes and Abilities Profiling
Assessment of key challenges and strength areas
Motivational coaching for Strategy, Action Planning & Execution
Consulting
Talent Development Consulting
EAP Consulting
People Management Consulting
Change Management
Outplacement Consulting
Crisis Consulting
Survey Consulting
High-Potential Selection Consulting
Services
Our Offerings
Assessment Centre
Scenario-based Testing
Competency-based Assessment
Management Briefing & Report
Profiling
Chally
Profile XT Profiling
Emotional Intelligence Profiling
Myers-Briggs Type Indicator (MBTI)
DISC Profiling
Surveys
Survey Customization
Employee Opinion Surveys
Customer Satisfaction Surveys
Mystery Shopper Evaluation
Business Simulation
Celemi is PDC’s business partner that specializes in learning simulations.
Celemi Decision Base
Celemi Tango
Celemi Apple & Oranges
Celemi Performance
Celemi Livon
Celemi Cayenne
The Medici Game
Celemi Enterprise
Celemi Sales Endeavuor

4. CEO of PDC, Master Trainer, Certified Coach, Consultant
AZMAN SHAH DATO’ AZIZ
CEO of PDC, Master Trainer,
Certified Coach, Consultant
Azman Shah is an experienced psychotherapist, international speaker, trainer-cum-consultant and a coach who designs customized effective training programs to accommodate the unique needs of each organization. He was one of the pioneers advocating the concept of Emotional Intelligence at the workplace in Malaysia since 1995.
He had 13 years of valuable experience in the United States, training and consulting on human performance in many notable organizations such as the United States Department of Agriculture, US Department of Justice, the Internal Revenue Service, American Correction Association and the Department of Transportation. Local clients that he has served include Nestle, Sime Darby, Nippon Paint, Petronas, Maybank, Standard Chartered, HSBC, KWSP, LHDN, Ministry of Education, Ministry of Defence and MIDA.
He is currently the CEO of Performance Development Consultants that has been established for 19 years. PDC is a consultancy that upholds excellent standards in incorporating the latest techniques, ideas and tools in the field of management to help organizations achieve their maximum potential.
Experience & Achievements:
Established partnership with Celemi
Azman is the key person to conduct Celemi’s wide range of business simulation products in the ASEAN region
Provided Consultation Services Abroad
United States Department of Agriculture
US Department of Justice
Internal Revenue Service
American Correction Association
Department of Transportation
PETRONAS Carigali, Capability Management
Career & Academic Counsellor and Lecturer
West Virginia University
Melwood Training Center
Family Health Service, Morgantown, USA
University Malaya
Montgomery General Hospital, Maryland
Clarksburg General, West Virginia

5. Developing Business Leaders A CASE STUDY

6. CLIENT’S BACKGROUND AND CHALLANGERS

7. OUR CLIENT’S SUCCESS STORY
29 Senior Leaders
Multinational international company based in Malaysia
Heading units and/or conglomerates
Each leader identified one or two coachees
Issues
Inefficiency in leadership and direction
Not focus on profit
Impacting the transcendence of business acumen
Inattention to important issues and critical profit drivers
Formula
Comprehensive Senior Leadership Program
Performance Indicator Screening Tools Soft Skill Modules (EI, Coaching & Mentoring, Leveraging Potential through Strategic Thinking, Change Management)
Business Operation Simulation (CELEMI Decision Base)
Follow Up Sessions
Coaching Sessions
The leaders have been assisted:
to identify key value drivers relevant for their business unit
to recognize the importance in engaging effectively with others.
Immediate Results
8-month journey
Collective formulation, execution and implementation of action plans and coach-coachee project
Presentation, consultancy, evaluation & coaching sessions
Financial improvement of RM 2 million (immediate ROI)
Importance of our Senior Leadership Program
The program has exposed the leaders to new techniques & tools
To examine the best practices for profit improvement, waste reduction and effective team engagement.
It helps business leaders achieve their corporate agenda, foster a culture of coaching, build productive teams and drive sustained growth.

8. KEY VALUE DRIVERS

9. Stakeholders’ Inputs

10. Key Drivers to Focus on (according to each participant)1
Simplify where possible
Minimize Waste
Speed up all processes 2
Focus on profit 3
Minimize waste
Use assets more 4 5
Add value
Strengthen brand 6

11. PROGRESS & DEVELOPMENT Has the Co Turn Around?

12. SENIOR LEADERSHIP PROGRAM
Developing Breakthrough Leaders: A Case Study
Making the Most of CELEMI & Leadership Tools
Progress & Development along the Program
(As of July 2017)
The formulation of action plans and coach-coachee projects are as following:
CELEMI Decision Base Business Simulation
Business key value drivers
Identification of coachee/s
Collaborative formulation of the action plans and the execution of decided projects in applying the skills and tools gathered from trainings participated
Close monitoring, effective communication and collaboration between the senior leaders, their coachess and the PDC consultants.
70% of the action plans & projects highlighted the active participation of coachees
45% of the projects have been executed and achieved their targets
55% of the projects are still ongoing

13. SENIOR LEADERSHIP PROGRAM
Developing Breakthrough Leaders: A Case Study
Making the Most of CELEMI & Leadership Tools
Progress & Development along the Program
(As of July 2017)
Sample Result
Sample Result

14. OUR IMPACT

15. PDC LEADERSHIP PROGRAM’s SOLID RECORDS
After a comprehensive program consisting of assessments, CELEMI business simulations, a series of soft skill training & follow up sessions:
ROI AT A MIN
RM 2 million
45%
projects shown results/ progress in 4 months
30%
Reduction in labor related issues
26%
Total cost reduction
25%
savings in annual subscription fees
15%
savings on interest cost
TOP BENEFITS FOR LEADERS
TOP BENEFITS FOR EMPLOYEES
70%
86%
Empowered to make collaborative decisions & execute action plans with their leaders
Engagement with the business simulation games, formulation of the action plans & project execution 1
Understanding the need for real alignment of all participants to a common vision and
purpose to Drive the Organization Forward
Increased engagement
Exposure to senior management’s leadership 2
Breaking Down Silo-Thinking that is a roadblock to a truly integrated
organization
Business & company specific knowledge 3
Finding the Real Value Chain that the organization needs to focus and invest in