1. BUSINESS INDUCTION (SINGLE) 10.15 – 10.55 Room 72
Induction, 29th June, 2017

2. You will be studying
BTEC Level 3 National Extended Certificate in Business

3. WHAT IS BTEC?

4. What is a BTEC?
BTEC Nationals provide specialist, work-related learning across a range of sectors.
Delivering the knowledge, skills and understanding students need to prepare for their chosen career, BTEC Nationals offer progression to higher or further education or into employment.

5. BTEC Level 3 National Extended Certificate in Business (Single Business)
Equivalent to one full A 'Level
4 units studied over 2 years, 2 in year 12 and 2 in year 13
Units include
Unit 1 Exploring Business
Unit 2 Developing a Marketing Campaign
Unit 3 Personal and Business Finance
Unit 8 Recruitment and Selection

6. ASSESSMENT METHODOLOGY

7. Assessment Methodology
This means, HOW will you be assessed?

8. Assessment Methodology
BTEC is 58% external assessment and 42% internal assessment
External Assessment
Unit 2 Developing a Marketing Campaign
Unit 3 Personal and Business Finance
Internal Assessment
Unit 1
Unit 8

9. Assessment Methodology
BTEC is 58% external assessment and 42% internal assessment
External Assessment
Unit 2 Developing a Marketing Campaign
A task set and marked by Pearson and completed under supervised conditions.
Learners will be provided with a case study two weeks before a supervised assessment period in order to carry out research.
The supervised assessment period is a maximum of three hours and can be arranged over a number of sessions in a period timetabled by Pearson.
Written submission
70 marks
Unit 3 Personal and Business Finance
Written examination set by Pearson
2 hours
100 marks

10. Internally Assessed Units 1 & 8
This work must be submitted to deadline
If work is submitted to deadline you will have ONE opportunity to improve your work. If you miss the deadline you will be unable to improve your work.
Work may be at a Pass(E), Merit (C), or Distinction (A) standard
You will achieve a grade for each individual unit
Your final grade is calculated by reviewing your outcomes across all units
You could achieve a Pass, Merit or Distinction as a final grade

11. Stationery Requirements

12. Stationery Requirements
One lever arch folder and a pack of dividers

13. Stationery Requirements
One ring binder with a pack of dividers

14. Stationery Requirements
Small stapler
Calculator
Pen

15. Stationery Requirements
Textbook – To be published in September Information at September induction

16. Stationery Requirements
One lever arch folder and a pack of dividers
One ring binder with a pack of dividers
Small stapler
Calculator
Pen
Textbook – To be published in September Information at September induction

17. APPLE ACTIVITY

18. Apple Activity
Apple started as a small business, it is now a multinational successful business. How did this happen?
In your table groups discuss the things that you think Apple did to grow the business so successfully
Record your answers on the flipchart paper and be ready to feedback

19. Establishing a brand personality and image Marketing Mix
Challenge Look at your flip chart paper and identify which of the strategies Apple has used from below to ensure success. Prepare some examples. Be ready to feedback!
Market segmentation
Dividing up the mass market into smaller groups with similar characteristics to produce goods and services which meets individual segment requirements
Branding
Establishing a brand personality and image
Marketing Mix
Producing the right product, for the right price, promoting these products in the right way and selling them in the right place

20. BRIDGING WORK SUMMER RESEARCH

21. Bridging Work Summer Research
Research Apple
Collate into one word document at least 10 quotes which evidence the different ways that Apple has used to grow
You must use at least 7 different sources and fully reference work. Also record next to each piece of research the date you accessed this information
Challenge
Has Apple been successful using these strategies? Find and source at least 4 quotes from a range of sources to answer this question

22. Guidance
Over the summer you should collect or review internet articles on Apples business strategies
This research can be difficult but reading and selecting relevant data will help develop required skills for A 'Level studies
When we go over marketing strategies and techniques in marketing lessons you will be familiar with concepts

23. Final Tips
Ensure you purchase your stationery before arriving in September
File notes after EVERY lesson
All marked work must be kept in your folders
Read ahead – we will tell you what chapter to read in advance
You need to purchase the Business textbook
Thank you for listening, have a great summer