1. Packaging, Branding, Marketing
Name Candidate Number
Royal Hospital School
Centre Number: 19215
Unit 2
Task:
Page Number
Packaging, Branding, Marketing
Explain here why products require packaging and explain the basic functions of packaging
Packaging Specification
Imagine that you will be packaging your product so make a list of 10 specification points for this.
eg. The packaging should be recyclable
The packaging should enable advertising
The packaging should allow for stacking etc.
Packaging style/graphics
Show 4 images from the internet of appropriate packaging for your product. Name specific key materials to be used throughout the packaging and why these might be suitable.
Branding and Logo
Here insert three possible brand name/ designs for your product/company. Use basic tools for this from MS Word/Publisher if you wish. or insert scanned work. Explain the importance of using a logo and then add a possible design for your company logo
Here insert a ‘Dragon’s Den’ style sales pitch which your sales team could use when attempting to sell the product to a buyer acting on behalf of a large national retailer like John Lewis for example.
Focus on it’s USP, potential sales cost, target market, key functions, environmental advantages etc.