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FY11Q4 APAC Small Business Marketing Update

Published byCameron Porter Modified over 6 years ago

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Presentation on theme: "FY11Q4 APAC Small Business Marketing Update"— Presentation transcript:

1 FY11Q4 APAC Small Business Marketing Update
29 June 2011

2 Advantage Now III Objectives To share Cisco 2H priorities
Update partners on Cisco Small Biz Initiatives & new product launches Partner Engagement and Interaction Partner Enablement (Marketing) Key Content Connect, Secure and Communicate portfolios with a focus on Connect-Switching Key Messages WW- Focus on Voice, APAC theme to be determined Roadshow Dates Late March to End May across 28 Cities in APAC

3 Internal & External Communications
Partner Invite Internal Announcement CPI- Partner Newsletter

4 Advantage Now III Key Collateral
SB Innovators TV Small Business Product Guide Fast Track 2 Promo Flyer & FT2 Services Partner Switch Kit Why Small Business Overview Tolly Report Small Biz Porfolio Guide Small Business Poster

5 Marketing Updates Fast Track Accelerator Small Biz Promotion Partner Marketing Central (PMC) Full Service and Self Service Play orders Marketing Together How to build a Cisco Marketing Plan SRW2048 SRW224G4 SRW248G4P ESW-520-8P-K9 ESW-540-8P-K9 ESW K9            ESW P-K9           ESW K9            ESW P-K9           ESW K9            ESW P-K9           ESW K9             SA500 SKUs (TBC by Jac/Clarence)  

6 Advantage Now III Results
Key Highlights 100% more city coverage than FY10 Expansion into Tier 2 Cities Touched long tail and net new partners Country Target No. of Cities No. of Partner Companies No. of Partner Attendees ANZ 11 230 273 India 5 270 506 Singapore 1 28 30 Malaysia 39 68 Philippines 2 60 116 Indonesia 33 110 Thailand 165 203 Vietnam 52 80 Korea 3 160 290 Total for Q3 1,037 1,608 No. of Partner Companies (Targeted) No. of Partner Attendees (Targeted) 125 250 Asia 7 145 Total for Q4 12 540

7 Distribution Quarterly Campaign FY11Q4: Cisco Light Speed
Target Audience: Distributor, Premier, Select and Registered Partners Cisco Light Speed Challenge – Partners compete on: Sales of Cisco Run-Rate products (C2960 switches) Increased Revenue Growth (FY11Q4 over FY10) Sales of New Cisco Products (UCS C-Series Servers) Promotions for Distributor FT2 Accelerator Products Promotions for Partner Cash Now – “Buy 4 for the Price of 3” Cisco Light Speed Bonus Promotion Cross Sell Rewards Promotion DataCenter-Turbo Rewards Promotion Prizes Grand Prize – Top 4 resellers (per country) stand to win F1 tickets, accommodation & travel to Night Race in SG Pit Stop Prize – Top 2 resellers stand to win USD200 worth of dining vouchers in June Launch Period: 2 May – 29 July 2011 Poster A4 Flyer EDM Event Banner

8 Cisco Light Speed Campaign Pit Stop Winners

9 Distribution Quarterly Campaign Velodrum & F1 Overdrive
Korea – Project Velodrum (2 May – 29 Oct 2011) Target Audience: Distributor, Premier, Select & Registered Partners Promotional SKUs: Korea Fast Track SKUs (Long Tail Promotion) Fast Track Acceleration SKUs Rewards & Prizes: F1 Tickets to SG, Accommodation & Travel (based on Q4 results) Partner AM rewards via Cisco Connect Rewards Results: 819K bookings achievement to date India – F1 Overdrive (3 Mar – 15 Jun 2011) Target Audience: Existing list of 1600 partners in India, India, Srilanka, Bangladesh, Nepal, Bhutan and Maldives Promotional SKUs: Small Business SKUs Cisco UCS C-Series Rewards & Prizes: Loyalty Rewards for Partners Reward Points for 1st purchase partners Grand Prize: All expenses paid trip to watch F1 Race in Nurburgring, Germany Results: 2146 Partners registered, 18.6M bookings (as of 1 June)

10 FY11Q4 Fast Track 2 FT2 Accelerator & Cash Now
Fast Track 2 Accelerator Upfront Discount: Incremental 5-10% discount on top of standard WPL Eligible Products Include: Classic: C3K-X Series GE SKUs, Wireless AP, Wireless LAN Controllers SBTG: Selected 200 Managed Switches, 300 Managed Switches, IP Camera, Network Attached Storage, Wireless VPN firewall Theatre: APAC (excluding India) Cisco to Disti & Disti to Partner FT2 Accelerator Assets Cash Now Instant Rebate: Buy 4 Units for the Price of 3 Eligible Products Include: 300 Managed Switches, IP Surveillance Camera Theatre: APAC Cisco to Disti & Disti to Partner Cash Now Assets

11 Q4 Syros Launch Syros Launch Connect Communicate
Cisco RV110W Wireless –N VPN Firewall Availability: Australia, New Zealand, India, Singapore, Philippines, Indonesia, Vietnam and Thailand Cisco 200E Smart Switches Availability: Korea Cisco Unified Communication Manager Business Edition 3000 Availability: Australia, India Cisco WebEx Meeting Center SKUs for Small Business Partners Availability: APAC 4 May Internal Announcement - completed 13 May Distributor Announcement - completed 24 May 26 May Distributor Orderability (RV110W) Distributor Orderability (BE3000) 25 May Distributor Training Session – invites sent out 14 July Partner Announcement 20 July Partner Training session - invites sent out 20 July Onwards External Launch Connect Communicate Call to Action Look out for the Disti and Partner Training sessions taking place on 25 May and 20 July respectively.

12 Q4 Bosco Launch (ANZ only)
28 June Internal Announcement - completed 5 July Distributor Announcement Wk of 26 June Partner Training (NZ) August timeframe Partner Training (AU) 7 Sept Partner Announcement Communicate Unified Communications 300 Series (Model UC320W) Availability: ANZ only Call to Action Look out for the Partner Training sessions taking place in ANZ.

13 Road Warrior Partner On-boarding Kit
Country Quantity Contact Person Allocation India 5000 CDs 500 folders Haseeb Khan & In-country Marketing Australia & New Zealand 1000 CDs 200 folders Respective DTBM in 5 cities & Asia 2000 CDs 300 folders Total 8000 CDs 1000 folders Objectives To help Road Warrior partners “Get Started” with Cisco Conversation Starter for Road Warriors Cisco Partner Enablement Resource Call to Action Additional 500 kits available, please contact Sharon Koo regarding quantity required

14 APAC Commercial CPI Newsletter
News You Can Use Interesting Statistics Readership -19,058 contacts across APAC 49% of contacts arePremier, Select & Registered Partners Frequency Sent on a monthly basis Popular Content Cisco Small Business Training & Updates Quick Pricing Tool Call to Action Sign up at April Issue May Issue

15

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