1. Sony Pictures Technologies
4k Content Plan

2. The 4k Consumer Value 4k has to offer all of these features:
Higher resolution
Richer colors (wider color gamut)
Better shadows and highlights (wider dynamic range)*
Key Sony products/technologies have 4k, wider color gamut and wider dynamic range
F65 camera, MCD, OLED
* Sony and NHK have opposed this proposal in ITU-R standards body

3. Broadcast (Over the air, cable, satellite, IPTV) Download (EST)
Users
Studios
Broadcasters
Users
Premium Content
(Content with long term value. E.g. Movies, Episodic TV)
Broadcast Content
(Content with transitory value. E.g. Live broadcasts, Sports, Reality TV etc.)
User Content
(Personal content with limited commercial value. E.g. Home videos, uploads to YouTube.)
Streaming
(Internet, video on demand, etc.)
Broadcast (Over the air, cable, satellite, IPTV)
Download (EST)
Physical media
Consumers

4. Availability of 4k Premium Content
Our estimate is that there are approximately 75 movies available today in 4k
Many of them are library titles restored in 4k
Some new movies are being shot in 4k (e.g. shot on F65) but completed at 2k
Some movies shot on film were scanned at 4k but completed at 2k
The majority of movies shot digitally were shot at 2k resolution (e.g. Sony F35, Arri Alexa)
There is a mistaken impression that shooting in 4k costs a lot more

5. Content Protection
Studios show little interest in releasing 4k to the home
Move to 4k in the home is being driven by CE rather than studios
Therefore studios can wait for enhanced content protection before releasing 4k premium content
For example, they will want HDMI connections protected with HDCP 2.1 for 4k premium content
Without adequate protection early adopters of 4k products will be unable to get new 4k premium content
Sony needs a solution for 4k products that have been designed without HDCP 2.1.
Enhanced content protection discussion is being started up in DECE/Ultraviolet
Will cover for 4k, early window HD and 3D content
SPE has suggested Sony take the lead in proposing a workable solution that could get early acceptance
Otherwise industry negotiations for a new content protection system could take a long time: it took 4 years to create the content protection system for Blu-ray
Sony and SPE can investigation existing third party security vendors’ technology
Security requirements for broadcast content may be reduced

6. Content Delivery
Use the same file format for download and physical media
Standardized file format such as the Common File Format (CFF)
Physical media and download are just two different ways to get the 4k file to the consumer
Streaming with industry standard MPEG-DASH
Uses a file format that is similar to CFF
SPE is researching 4k delivery using H.264 (AVC) as an interim codec
Initial results are encouraging
Other companies are doing similar research
H.265 (HEVC) is the long term solution but completion of standard, resolution of IPR claims and implementation may make immediate adoption difficult
However, without an upgrade path to H.265 early adopters of 4k products will be unable to get new 4k content

7. Use Cases Electronic Sell Through (EST)
Consumer purchases title through Online Account
Consumer downloads content to any device registered to Online Account
Device transparently obtains playback license
Consumer plays content
Physical media with on-line activation
Consumer purchases title on physical media
Registered device responds to media insertion and adds to consumer’s Online Account
Directly from physical media
From copy on registered device

8. Use Cases Physical media without on-line activation Streaming
Consumer purchases title on physical media
Consumer plays content directly from physical media
Consumer cannot copy content, must have physical media
Requires different content protection scheme
Streaming
Consumer purchases title (ownership or rental) through Online Account
Device connects to streaming provider using Online Account
Device transparently obtains playback license
Consumer streams content to any authorized device

9. Physical Media Offering
Many consumers want to buy physical media with an electronic copy
Studios bundle a Blu-ray disc with a digital offering (e.g. UV, bonus digital copy, AACS managed copy, etc.)
Studios are selling 2 copies for the price of one
Consumers keep the disc and use the digital offer 
Consumers keep the disc and sell the digital offer 
Consumer use the digital offer and sell the disc 

10. Action Plan Continue to test H.264 compression for 4k
Native 4k footage shot on F65 and on film
Select, or at least short list, content protection vendors
Engage with others working on enhanced 4k content protection
Sony/SPE to show what is possible
Identify market leaders in 4k content (broadcasters, studios)
Offer support with 4k products (e.g. TVs, cameras)
Prototype a proof of concept set-top box
HDCP 2.1 protected HDMI 1.4 output
Software player running in protected hardware environment
24fps 4k content
At CES demonstrate
Streaming over fiber to the home network (or cable/DSL if data rate allows)
Playback of downloaded file and from BD-ROM disc