1. Passwords & Behavioral Ads
Privacy Educators Program
Passwords & Behavioral Ads
Project Team
[INSERT TEAM MEMBER NAMES]
CLIP Children's Privacy Study (2013)

2. Privacy Educators Program
Passwords

3. How Do We Keep Our Passwords Private?
Privacy Educators Program
How Do We Keep Our Passwords Private?

4. Privacy Educators Program
Guess The Password!
Name: Greg Smith
Birthday: 2/26/2000
Pet: Rocko

5. Privacy Educators Program
Guess The Password!
Name: Jane Kang
Birthday: 3/15/2001
School Mascot: Cougars
Big Bieber Fan
Pet: Sylvester

6. Privacy Educators Program
Guess The Password!
Name: Brittany Walker
Birthday: 6/30/2000
Favorite TV Show: Walking Dead
Favorite Movie: Frozen
Favorite Team:
NY Rangers

7. Privacy Educators Program
The Most Common Passwords of 2013
2. password
4. qwerty
5. abc123
9. iloveyou
10. adobe123
Source:

8. Privacy Educators Program

9. Privacy Educators Program
Password Examples
password1
Tr0ub4dor&3
correct horse battery staple

10. Privacy Educators Program
Remember Me?

11. Privacy Educators Program

12. Privacy Educators Program

13. Privacy Educators Program
Social Engineering

14. Privacy Educators Program

15. Privacy Educators Program
Scams

16. Privacy Educators Program

17. Privacy Educators Program
Phishing
Pretending to be trustworthy
s with logos and official sounding titles
Want to get
Username
Password
Account Numbers
Most services will NEVER ask for your password via

18. Phishing Example

19. Behavioral Advertising
Privacy Educators Program
Behavioral Advertising

20. Privacy Educators Program
Recap
Why do we need passwords?
How to keep passwords secure
Scams
Silly
Phishing
Behavioral Ads