1. Business Structure & Approach
JAYE · 11th November 2017
JAYEMALTA.ORG

2. AGENDA Motivations/Interests What’s Your BIG Idea?
Strengths/Weaknesses
Your Company Name?
You in 5 years
Where is the Vision? 02
JAYEMALTA.COM

3. MOTIVATIONS GETTING RICH HAVING POWER FULFILLING PARENTS DREAM 15
When mentoring new entrepreneurs, I see so many young people driven by all the wrong reasons.
GETTING RICH
Although making profits is essential in business don’t do it to impress others
HAVING POWER
This usually means having power over other people, you can’t do it alone
FULFILLING PARENTS DREAM
Your parents love you and wish you well always, but this is your life, your happiness 15
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4. ENPOWERING MOTIVATIONS
IT’S TIME TO THINK A LITTLE DEEPER
MARK ZUCKERBURG
STEVE
JOBS
OPRAH
WINFREY
”It’s not all about the money, most of all it’s about empowering people.
”To be happy you have to do great work. The only way you can do great work is to love what you do.
It’s not that I’ve known who I would be. It was just very clear to me from an early age who I wouldn't be. 03
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5. Internal vs External Motivations Personal Growth/Interests
Do it for something bigger than you
Enjoy the journey as much as the rewards
Make a difference
Doing something great
Personal Freedom
Solve a major problem
Help others achieve goals
Tap into ”The Force”
Continuous Learning
Embrace personal growth
Reinforce your strengths
Improve on your weaknesses
Minimize the interests that will limit your potential
Set goals 04
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6. It All Comes Down to Mindset05
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7. STRENGTHS VS WEAKNESSES
Goal oriented
Passionate, with ability to inspire. Persuade & lead others
Creativity an idea generator, new ways to solve problems
Logical, what’s working and what isn’t
Disciplined, organised
Not afraid of hard work – working long hours
Selfish, insensitive to others needs and wants
Unstructured – lax about rules, undiciplined
Hyperfocusing – getting lost on minor details
Extreme risk-taker – taking risks at expense of others
Impatience
Apathy, manipluates others do their work for them 08
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8. Where do you see yourself in 5 years?.
50% of business fail in first 5 years
 Balance optimism & reality
IN FIVE (5) YEARS
Goals setting effective way to stay focused
It’s a marathon not a sprint
Where do you see yourself in 5 years?. 11
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9. The unique story of your product or service
THE ”BIG” IDEA
The unique story of your product or service
WHAT IS YOUR BIG IDEA?
To find the BIG idea you need to do some research, identify your audience. Why?
WHAT IS YOUR COMPANY NAME?
Come up with a few keywords, narrow it down, test it with your audience
WHAT IS THE VISION?
At the foundation of every new business is a story about WHY you started the business, WHAT it does and HOW it will effect people and the future 15
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10. ASSESSING PART 2 https://www.youtube.com/watch?v=l5Tw0PGcyN0 17
JAYEMALTA.ORG

11. The Offering MARKETING 1 2 3 4 5 09
What does your business do? What do you do best? 1
It helps you build your message & define your audience 2
It helps people understand exactly who you are & what you offer 3
In short, it provides clarity to you and your customers 4
Get this right and it will result in solid growth for your business 5 09
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12. MARKETING
The Market
New products/services are launched every day 1
50% of these businesses fail. Why? 2
Market research helps ensure the product launch hits market 3
It also ensures the product idea addresses needs of the customer 4
And for goodness’ sake speak to the customer 5 09
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13. STEP 1 – KNOW YOUR MARKET MARKETING 1 2 3 09
If you believe you know everything you’re absolutely wrong 1
Understand your competitors too, if you have any 2
Put yourselves in the shoes of the customer, it helps you define their needs & wants and 4 Test it! 3 09
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14. STEP 2 – WHO ARE YOUR CUSTOMERS? MARKETING 1 2 3 4 5 09
You need to identify exactly who your prospects are 1
Your best customers must already need your product 2
They want to buy it for themselves, friends and family 3
They have expressed a need for it 4
Much easier to fill an existing need than to create one 5 09
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15. THE UNIQUE VALUE PROPOSITION
MARKETING
STEP 3 –
THE UNIQUE VALUE PROPOSITION
What is it that sets you apart from the rest? 1
Understand how to sell and market your product/service 2
Think about sales and distribution 3
What channels will you use? 4
What media channels will you use to communicate it 5 09
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16. TEST YOUR PRODUCT & PLAN
MARKETING
STEP 4 –
TEST YOUR PRODUCT & PLAN
First customer response will make or break product 1
This makes product testing crucial 2
What do customers like, dislike about it? 3
Will they buy it again, buy it for friends and family? 4
Test your marketing message too through focus groups/surveys 5 09
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17. SWOT Analysis 17
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18. SWOT ANALYSIS INTERNAL ANALYSIS EXTRENAL ANALYSIS TOTAL EVALUATION 15
IF YOU DON’T TEST YOUR PRODUCT, YOU WILL BE UNABLE TO MAKE AN ACCURATE SWOT ANALYSIS
INTERNAL ANALYSIS
The SWOT analysis is a useful technique to help understand your company’s Strengths and Weaknesses
EXTRENAL ANALYSIS
It helps you identify the opportunities open to your business & the threats you face
TOTAL EVALUATION
It allows you to evaluate the business from every angle 15
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19. SWOT Q STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Williams 14
The advantages you have?
What do you do better?
What’s so special about it?
The strenghts others see?
What will get you the sale?
Your unique proposition
WEAKNESSES
What should you avoid?
What could you improve?
Weaknesses others see?
What will lose you sales?
How expensive is it?
OPPORTUNITIES
Identify good opportunities.
Interesting trends
Changes in law
Changes in technology
Changes in lifestyle
Events
THREATS
Obstacles you’re facing
Competitor edge
Do you have cash flow?
Do you have investors?
Is product good enough?
Changes in law & tech
Williams
INCORPORATED Q 14
WILLIAMSINC.COM

20. NEED RESOURCES 1 4 2 5 3 6 What skills/people do you need?
What kind of help will you need with strategy? Marketing, financial, technical, other. 2 5
What partners do you need?
How much will it all cost? 3
What funds, facilities, equipment do your need 6
Who will be responsible for what? 16
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21. THANK YOU
for your attention 29