1. Title page

2. Presentation Overview
About the Trans Canada Trail
National and Provincial Trail Development Update
Improving User Experience with Technology
Q&A

3. About the Trans Canada Trail
Established in 1992; Legacy Project of Canada125
Three main roles: Trail-building; Fundraising; Promotion
Volunteer-driven: Support from over 400 Trail Groups and 13 provincial and territorial partners
Currently: 3,340 km of Trail gaps
Goal: Fully connect the Trail by 2017
86 percent developed; 20,581 km
Was 4828

4. Scope of the Trail
Multi-purpose, six preferred activities: walking/hiking, horseback riding, cycling, paddling, cross-country skiing and snowmobiling
Urban, rural and wilderness sections
Includes greenway, waterway and road cycling routes
Southern Leg: From Kilometre Zero in St. John’s, Newfoundland, to Clover Point in Victoria, British Columbia
Northern Leg: Edmonton to Tuktoyaktuk
Head shot with text and vertical trail shot

5. Support Recognized as natural stage for Canada 150 celebrations
$25 million in 1:2 matching federal funding
$2.75 million from Government of Ontario
Nationwide support from provincial and municipal governments
TCT works with 13 provincial and territorial partners to oversee Trail-building
The real catalyst is the volunteers

8. Journey feature page

9. Coast to Coast to Coast 85 % connected nationally
Big increase in SK, NB, NS = roadway routes explain why
Added 1800km of Trail last year = 6% but only 3 provinces still have projects to be started.
Connection w actie = 94%
Coast to Coast to Coast

10. Ontario Progress
Point out how land use changes the level of development
Last year 250km added
Currently at 77% connections
Of that 2,500 is greenway, 1,500 is blueway
Will have the most TCT of any province 5,241 = more than QC, NB, NS, PEI and NL together.
All projects have been submitted and approved, start construction this year, except for roadway

11. Improving User Experience with Technology

12. Using tech to improve user experience?
Smart phones and Google have changed mapping
The potential for a mobile solution is timely
Directions, access and services to and on the Trail in real time

13. Challenges Trail Users Face
Complexity of the Trans Canada Trail
Many Trail segments
Types of activities eg. Cycling, hiking, canoeing
Varied Trail experience eg. Urban, rural
Knowing where the Trail is and how to get there
Access to Services – parking, lunch, bike rentals

14. Tools Already in Use Interactive Web Map tctrail.ca/explore-the-trail
A good start but no trip planning resources e.g. Accommodations, restaurants, services etc.
What else can we do?

15. Let’s Build an App
Challenges
No app experience
Technology platforms moving and evolving
Scale and complexity of the TCT
Resourcing ongoing development and management
Delivering an excellent user experience

16. What is the problem the app will solve?
Plan of Attack
What is the problem the app will solve?
Where and when will people use the product.
Are there any similar products that we should look to for inspiration?
How do people currently solve this problem?
Who are your potential users?
A mobile web app
should do one thing
and do it well.

17. Goals
Ensure Trail users can easily locate, safely use and fully enjoy the trail.
Raise the public’s awareness of the Trans Canada Trail by celebrating the trail’s role in linking Canadians and instilling a spirit of connection and pride in Canada.
Connect Canadians to our rich history and diverse cultures by promoting historic landmarks and special places along the trail.

18. Audience Single-daytrippers / Multi-daytrippers
Our primary audience is a person or family that needs to know how long a trip will take, what the elevation is, what type of terrain the trail consists of. They need to know where they can find parking, rest stops and places to eat so they can plan appropriately.

19. Steps to Building an App
Requirements
Wireframe
User Experience Design
Development
Launch
Maintenance

20. Requirements
Geolocation
Geosensing
Search places and trails
Measure the Trail tool
Information about the Trail, types of activities
Features, elevation & info.
Directions to the Trail
Activity Tracker
Share photos, location to social media
Comments and feedback

21. Wireframe
An app wireframe, is a visual guide that represents the skeletal framework of an app. It allows you to define the workflow of your design, making it easier for you to plan the layout according to how you want your user to access the information

22. User Experience Design
People have come to expect every app to deliver value. And if you can’t meet their expectations, they’ll just move on to something else that will.

29. What is next? Launch, test and obtain feedback from early adopters
Fix any defects found through crash reporting or reported by customers.
Implement minor improvements to existing features
Continue tracking user stats & behavior
Plan future releases
Crowdsourced data validation
Wearables, VR and cardboard
Open Data - Trail community