1. DIGITAL MARKETING
COMMUNICATION STRATEGY
Brand Name

3. Introduction
The Office of Digital Marketing Communication holds duty regarding communicating this mission to the brand name different partners. This is accomplished through this Digital Marketing Communications Plan, which outlines the target audiences for communications,
defines the key messaging, sets the goals, and establishes the strategies that will be taken to achieve those goals.

4. Purpose, of Digital Strategy
The purpose of the Digital Marketing Communications strategy is to increase the overall visibility of the brand name and to enhance its reputation among audiences. According to the American Marketing Association, integrated marking communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” This approach will be applied to develop marketing and communications strategies that are comprehensive and outcomes-focused.
Purpose,
of Digital Strategy

5. As a public brand Brand Name matters among its stakeholders a wide range of viewers
Each viewer requires specific content and communication styles to effectively deliver
the Brand Name communication.
Prospective Students
parents/grandparents/guardians
guidance counsellors
teachers
family/friends
External Audiences
Alumni
Donors
Corporate Associates
Employers
Internal Audiences
Current students
Faculty
Staff
Administrative Audiences
Board of Directors
Charity Board
General Administration
Board of Governors
Target Audience
New hardware makes virtual reality games smoother and more life-like as popularity skyrockets

6. Positioning Statement
Superior University is Pakistan’s first Entrepreneurial institution that fosters the creative thinking, analytical problem solving, and depth of character needed to transform yourself and your world. Rooted in a modern education, Superior prepares students to be a job creator not seekers.

7. Digital
Strategy
Brand Name Digital marketing communications strategy flows right from the Brand Name Strategic Plan for ,
“Brand Name Strategic Plan Statement.” The (No of goals) goals outlined in the plan directly
update the strategic priorities of the Brand Name overall
Digital Marketing communications strategy.
• Goal 1: To increase the visibility & Reach of ‘Brand Name’
• Goal 2: To maximize the flow of organic traffic on ‘Brand Name’ webpages & Social Media Channels
• Goal 3: Build Commitment to Social Justice Through Enhanced Community Engagement
• Goal 4: Enhance Revenue and Resources

8. Strengthen BRAND NAME reputation through strategic, Digital communications
Ensuring that the Brand Name brand is strong and its reputation solid requires a strategic, integrated communications approach. Clear, consistent, targeted messaging will be used to convey the Brand Name distinctive competitive advantage. 01
Strategy

9. Strategy 02 Implement consistent brand advertising
To best ensure the greatest return on investment, brand advertising must be both strategic and consistent 02
Strategy

10. Strategy 03 Description of the Strategy
Give a Brief about your strategy how you achieve your goal with this strategy 03
Strategy

11. Strategy 04 Description of the Strategy
Give a Brief about your strategy how you achieve your goal with this strategy 04
Strategy