1. Project Nudge Mission: Reducing food wasting habits Presentation by:
Shivam Jumani
James Bazakos
Megha Sachdeva

2. Road Map Introduction Objectives Strategy & Implementation Challenges
Financial Overview
Conclusion

3. 18.5 Million 3.2 Million 100,000 169 Introduction
Tons of food wasted per month
I.C.
USA NY
NYU
18.5 Million
3.2 Million
100,000
169

4. Introduction

5. What is a nudge?
Nudge is a concept which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives and decision making of groups and individuals, at least as effectively as direct instruction or enforcement.

6. Objectives Mission: Reducing food wasting habits
Reduce food wasted by students in buffet style cafeterias
Nudging students to be more mindful of how much they perceive they will eat and how much they actually eat

7. Strategy: Choice Architecture
Pilot program in Hayden Hall
Introduce:
Smaller plates and serving spoons
Smaller nozzles for condiment dispensers and sugar shakers
Mirror above trash can
Weighing scale under trash can with display above

8. Smaller Plates and Serving Spoons
Plate size reduction from 24 to 21 cm.
Reduced food waste by 19.5%
-Center for International Climate and Environmental Research, Oslo

9. Condiments When using the dispenser we waste on average…
0.61 oz./ pump
1.25 oz.=1 pump

10. Sugar Shakers

11. Mirrors and Waste Scales

12. Implementation
1) Gather historical waste data on target dining halls from Office of Sustainability
2) Work with Office of Dining Services to discuss strategy logistics
3) Rollout final strategy
4) Gather progressive data (time series) & surveys
5) Maintain Control for mirrors and weighing scale effectiveness

13. Financial Budget

14. Challenges Push back from Office of Dining Services
Working with cafeteria workers
Ongoing data collection - working with Office of Sustainability
Negative feedback from students

15. Conclusion Nudging people to be mindful about food waste habits
If successful, it is scalable for other cafeterias and schools
Hold campus wide competition like “Un-plugged”