1. Wear BA Hat for more Empathy -Sanchari Mitra, CCBA®
STC Annual Conference
Dec 2017

2. Ref: www.businessillustrator.com
Thought to begin…
The purpose of doing a task should be loud and clear - BABOK
Ref:

3. Challenges Who is the user? What is the objective?
Gap in documentation
What to leave?
What to include?

4. What does a Business Analyst do?
Empathy
Business Value
Design
Stakeholders
Requirements
The business analyst is responsible for eliciting the actual needs of stakeholders—which frequently involves investigating and clarifying their expressed desires—in order to determine underlying issues and causes.
- BABOK v3 (IIBA)

5. What does a Technical Writer do?
Business Value
Content Design
Stakeholders
Content Scope/Requirements
The value that technical communicators deliver is twofold: They make information more useable and accessible to those who need that information, and in doing so, they advance the goals of the companies or organizations that employ them.
What all technical communicators have in common is a user-centered approach to providing the right information, in the right way, at the right time to make someone’s life easier and more productive.
- STC.org
Empathy

6. Stakeholder Persona - BA Technique
Working Professional
Student
Entrepreneur
“I want to connect with my team on a daily basis, communicate and receive updates, share documents”
“I need to keep in touch with my friends on a daily basis, share pictures, videos, call using internet. I also need to send my location details, audio message”
“I need to make audio and video calls, broadcast details to my clients, receive requirements through images, docs ”
Assist the business analyst in analyzing stakeholders and their characteristics
Defined as a fictional character or archetype that demonstrates the way a typical user interacts with a product
Done through research for a group, surveys/questionnaire, interviews

7. Concept Modeling - BA Technique

8. The Business Analysis Core Concept Model™
The act of transformation in response to a need
A problem, opportunity or constraint with potential value to a stakeholder (s)
A specific way of satisfying one or more needs in a context
A group or individual with a relationship to the change, the need, or the solution
The circumstances that influence, are influenced by, and provide understanding of the change
The worth, importance, or usefulness of something to a stakeholder within a context
Source: BABOK V3

9. Thank You!
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