1. How often ads are received on mobile phones, February 2013
Among smartphone owners who have received ads
Source: Nielsen, The Mobile Consumer: A Global Snapshot, February 2013
Extracted from Adstats: Mobile advertising
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Media trends

2. The growth of mobile adspend, 2010-2016
Mobile adspend worldwide, , $bn and % change
Note: includes display (banners, video and rich media) and search; excludes
SMS, MMS and P2P messaging-based ads: includes adspend on tablets
Source: eMarketer, December 2012
Extracted from Adstats: Mobile advertising
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Media forecasts

3. Adspend and impressions by channel, 2012
Source: Google, The Mobile Buyer and Seller Relationship
January 2012 – December 2012
Extracted from Adstats: Mobile advertising
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Media trends

4. What type of mobile advertising do smartphone users receive
What type of mobile advertising do smartphone users receive? February 2013
Source: Nielsen, The Mobile Consumer: A Global Snapshot, February 2013
Extracted from Adstats: Mobile advertising
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Media trends

5. Global mobile adspend by region, 2011-2016
US$m
Source: eMarketer, December 2012
Extracted from Adstats: Mobile advertising
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Media forecast