1. REVENUE ASSURANCE CHALLENGES
CIRCLE WIDE 4G LAUNCH
REVENUE ASSURANCE CHALLENGES
Sanjay Verma
27 Oct 2014

2. 3G Vs 4G Services usage
Post 4G launch, Prominent change in the trends of services usage, where traditional voice share has been reduced dramatically over the period of time, and Data usage exploded

3. Are We ready?
For Data Explosion facilitated as a result of big bang launch 4G technology
Handle change in Subscriber usage pattern
Increase in use of more fraud prone services like Mobile money & Cloud computing
Lower profit margin due to fierce competition in the sector
To fulfill the demand of subscriber & smartphone/ tablet combination
Exploit the increase in data demands and OTT services usage
To cater for the increase in CDR volume in terms of storage and processing performances
To control flat tariffs to more complex rating rules
For On-Demand media Delivery

4. What is needed from RA & Fraud teams …
Process Requirements :
Define 4G Pre-launch testing along with RA team
Process to control provisioning (include provisioning data for RA)
Process to control New services launch with IT & Billing
Process to control new billing requirements
Close interaction between RA /IT/Vendor to ensure speedy issue resolution
Training Requirements for RA & Fraud dept.
New technology knowledge and skills
New RA & Fraud control techniques
New Processes

5. What is needed from RA & Fraud teams…
4G RA Preparedness
Rateplan overhauling to tap huge data usage
New KPIs to cover 4G online charging in near real time
Controls to cover the charging based on specific sites/ apps
Control user profile based charging
Reconcile the subscriber profiles for the various charging profile
Reconcile CDRs for sessions charging encompassing 2G+3G+4G network elements
Accurate measurements of Data volume
Controls to cover all 4G services

6. What is needed from RA & Fraud teams…
4G Fraud preparedness
Mobile money: Hacking accounts, money laundering, bad debt etc
4G data usage: Hacking into the IP network and flooding, malware proliferation
Fraud by Social engineering
Unsecured smartphones
Mobile to mobile attacks due to all IP network of 4G platform
Need for Near real time monitoring

7. Conclusion There Huge Revenue Potential with 4G services
Need of pro-active readiness for revenue leakages & fraud scenarios