1. AOIT Digital Video Production
Unit 2, Lesson 3 Types of Media Assets and Video Equipment
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2. Filmmakers use many types of visual media assets
Video footage
Archival footage
Static images
Motion graphics
Text
Animation
Think of some popular TV shows, TV commercials, and movies. What are some specific examples of the way visual assets are used? How are they blended together?

3. Like video, audio requires a variety of assets
Clip audio
Sound effects
Automatic dialogue replacement (ADR)
Music
Voice-over narration
Dialogue
Think of some popular TV shows, TV commercials, and movies. What are some specific examples of the way audio assets are used? How are they blended together?

4. Video camera types match intended uses and budgets
Have you ever used any of these?
What was your experience?
What features did you like?
Consumer: Emphasize ease of use, portability, and low price
over high performance and manual settings
Prosumer: Offer improved optical and video performance and some manual control of camera exposure at a moderate price
Professional: High-performance models that allow for complete control over the look of the image

5. The type of lighting can be critical to a video shoot
Incandescent Light
Halogen Work Light
Fluorescent Lights
LED Light
Halogen Professional
Video Light
Camera-Mounted LED Light
HMI Light
How do you think each of these is used?

6. Different light sources emit different color temperatures
1,700 K
Match flame
1,850 K
Candle flame, sunset/sunrise
2,700–3,300 K
Incandescent light bulb
3,350 K
Studio “CP” light
3,400 K
Studio lamps, photofloods, etc.
4,100 K
Moonlight, xenon arc lamp
5,000 K
Horizon daylight
5,500–6,000 K
Vertical daylight, electronic flash
6,500 K
Daylight, overcast
9,300 K
CRT screen
Note: These temperatures are merely characteristic; considerable variation may be present.

7. Lighting accessories can also be critical to a video shoot
Folding Bounce Card
Umbrella
Barn Door
Diffusion Soft Box
half scrim
full scrims
Theatrical Gels
Scrims
Flag

8. C-stands are the most common light stands on professional film sets
Portable Stand

9. Lighting designers always have these supplies handy
Clothespins
Gaffers Tape
Clamps

10. The most common mics for digital video are handheld, lavalier, and shotgun
Handheld mics are used to pick up human speech.
Lavalier mics free the hands of the speaker.
Shotgun mics are typically attached to a boom pole to get close to the sound source.

11. Choosing the right mic means choosing the right directionality
Handheld mics are usually cardioid.
Lavalier mics are usually omnidirectional or cardioid.
Shotgun mics are usually hypercardioid.
Cardioid Pickup Pattern
Omni Pickup Pattern
Hypercardioid Pickup Pattern

12. Several production audio tools are needed in a studio
Sound Recorder
Audio Mixer
Headphones
XLR Cables
Unbalanced Plug
Wireless Radios
Studio Monitor

13. Additional production audio tools are needed in the field
Portable Sound
Recorder
Portable Audio Mixer
Boom Pole
Sound Recorder
Audio Mixer
XLR Cables
Headphones
Wireless Radios
Digital VU Meter
Analog VU Meter

14. Determine what tools are appropriate for your project
Every video project needs a special set of tools. Think about your projects in terms of:
Visual media assets
Audio assets
Camcorders
Lighting and lighting tools
Microphones
Production audio tools for the studio and for the field