1. Personal Identity

2. Aptitudes, Personality Traits and Interests
Elements that affect our career choices
Aptitudes: What am I capable of?
Personality Traits: Wham am I like and how do I act?
Interests: What do I enjoy most?

3. Aptitude It is what you are capable of doing (natural talent)
Aptitudes describe what a person can learn to do

4. Personality traits They are what you are
Characterize a person’s behavior in different circumstances

5. Interests It is what you like
Is something for which we feel a particular attraction

6. Holland Occupational Themes
A way to narrow down the possible careers one can have based on personality

7. Overview of Theory Developed by psychologist John Holland
Research established that there are 6 personality types
According to Holland, people belonging to the same personality type do the same kinds of work because they have similar personalities, goals and attitudes related to work

8. Overview of Theory The six personalities are: 1. Realistic
2. investigative
3. Artistic
4. Social
5. Enterprising
6. Conventional

9. Overview of Theory Realistic Investigate Conventional Artistic
Enterprising
Social

10. Realistic
People with good skills in working with tools, machines, plants and animals
Like working outdoors; athletic abilities
Prefer dealing with things rather than people
Tend to be practical, mechanical, and realistic

11. Investigate People with math and science abilities Enjoy working alone
Like to solve complex problems
Enjoy working with ideas rather than people or things

12. Artistic
Likes to do creative activities like art, drama, crafts, dance, music, or creative writing
Has good artistic abilities -- in creative writing, drama, crafts, music, or art
Sees self as expressive, original, and independent

13. Social
Likes to do things to help people – for example teaching, nursing, or giving first aid, providing information
Values helping people and solving social problems
Sees self as helpful, friendly, and trustworthy

14. Enterprising Is good at leading people and selling things or ideas
Values success in politics, leadership, or business
Sees self as energetic, ambitious, and sociable

15. Conventional
Likes to work with numbers, records, and numbers in a systematic orderly way
Values success in business
Sees self as orderly, and good at following a set plan